Infracommerce reports 48% growth in luxury e-commerce in November and expects strong Christmas demand throughout December.
Christmas boosts luxury online sales
The Christmas period should once again drive luxury sales in the digital channel. Demand for high-value products and premium brands continues to rise.
Infracommerce, a leading digital commerce ecosystem in Latin America, indicates that the season has already started strong. Moreover, the company expects consistent growth throughout December, traditionally the most important month for the segment.
Luxury market expansion in Brazil
This outlook follows the structural evolution of the luxury market in Brazil. According to a Bain & Company study, luxury product sales in the country grew 26% between 2022 and 2024.
This performance represents an average annual growth of 12%. In 2024, the sector moved R$ 98 billion, with projections to reach R$ 150 billion by 2030.
Thus, the figures highlight more mature consumption patterns and the consolidation of digital channels as a strategic pillar. As a result, e-commerce gains relevance in the purchasing journey of high-income consumers.
48% sales increase in November
Reflecting this trend, Infracommerce recorded a 48% increase in luxury category sales in November. Brands with strong digital appeal and high gifting potential drove this growth.
For Christmas, searches should be led by categories such as fragrances, premium beauty, bags and accessories. Historically, these products account for a large share of purchases during the festive period.
More confidence in buying luxury online
“We have seen consumers becoming increasingly confident in buying luxury products in digital channels, especially on occasions such as Christmas, when experience, curation and efficient delivery make all the difference. The sector’s consistent growth reflects not only the desire for premium brands, but also the maturity of luxury e-commerce in Brazil,” says Camila Dulman, Luxury Executive and Commercial Director at Infracommerce.
With its full service operation and proprietary data that tracks consumer behavior, Infracommerce closely monitors performance in luxury digital sales. Therefore, the company anticipates trends and adjusts strategies based on real-time insights.
The company expects digital luxury to remain strong until year-end. This momentum is supported by solid consumer interest and by earlier Christmas shopping.
About Infracommerce
Infracommerce is a pioneer and leader in Full Commerce in Latin America, operating in 9 countries. The company has more than 12 years of experience in the market.
It offers a complete ecosystem for digital commerce, combining cutting-edge technology, specialized services and a robust infrastructure. In this way, it delivers scalable digital experiences with operational efficiency and controlled costs.
Infracommerce is committed to transforming the e-commerce experience. Finally, it reinforces the strategic role of digital channels in the growth of brands across different segments.