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    Home»News»C6 Bank becomes first in Brazil to launch World Legend Mastercard

    C6 Bank becomes first in Brazil to launch World Legend Mastercard

    18/12/2025Nenhum comentário News
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     C6 Bank debuts C6 Graphene World Legend Mastercard for ultra-high net worth clients, with exclusive global and local experiences.

      

    Mastercard’s most exclusive card lands in Brazil

     

     C6 Bank is the first Brazilian bank to offer the World Legend Mastercard, the network’s most exclusive credit card for the ultra-high net worth segment. At the bank, the product is branded C6 Graphene World Legend Mastercard.

     

     The card debuts in Brazil with a curated selection of global and local experiences and benefits across dining, entertainment and travel. It reinforces the bank’s strategy of serving a highly selective clientele.

     

     At C6 Bank, issuance is restricted to clients of the C6 Graphene private banking segment, aimed at individuals with investments starting at R$ 5 million. The focus is on delivering tailored solutions to the top of the income pyramid.

      

    C6 Graphene strengthens the bank’s private banking offering

     

     Launched in 2024, C6 Graphene is C6 Bank’s private banking arm, offering 24/7 service and real-time problem solving. The segment provides special conditions for investing in Brazil and abroad.

     

     Clients have access to differentiated fees and exclusive products across local and international markets. In this way, the bank combines a dedicated relationship model with a broad investment platform.

     

     With the arrival of the C6 Graphene World Legend Mastercard, C6 Bank moves to reposition the top tier of its payments portfolio. The card becomes the flagship product for its ultra-high net worth customers.

      

    “With the launch of C6 Graphene World Legend Mastercard, we are reshaping the top of the premium payments pyramid in Brazil, with a more complete and sophisticated offering for the ultra-high net worth audience. Being the first Brazilian bank to have the new card in our portfolio shows the care and attention we devote to this client, who has specific demands and seeks an extraordinary experience that goes far beyond credit and basic services,” says Igor Rongel, head of investments and private banking at C6 Bank.

      

    Mastercard targets a new level in the ultra-affluent segment

     

     For Mastercard, launching World Legend in Brazil marks a new stage in its relationship strategy with ultra-high net worth clients. The proposal is to go beyond a payment tool and deliver curated, memorable experiences.

     

     The card brings together benefits that connect top-tier services in Brazil and around the world, aligned with the expectations of the most demanding consumers. The arrival of the first issuer still in 2025 underscores this strategy.

      

    “The launch of World Legend Mastercard in Brazil sets a new benchmark in our strategy for the ultra-high net worth segment, going beyond the card itself to offer curation and memorable experiences. The first issuer’s arrival to the market this year reinforces our commitment to delivering a combination of benefits that links the best of Brazil and the world for the most discerning consumers,” says Marcelo Tangioni, president of Mastercard Brazil.

      

    Exclusive benefits: rewards, flexible limits and curated experiences

     

     In addition to Mastercard’s core advantages, C6 Graphene World Legend Mastercard cardholders enjoy extra benefits from C6 Bank’s private banking platform. These include 4.5 points per US dollar spent on credit card purchases, both in Brazil and abroad.

     

     The card also features flexible credit limits, dynamically adjusted according to each client’s profile and needs. This structure supports high-value spending without compromising convenience.

     

     A central highlight is access to exclusive experiences, especially in gastronomy, entertainment and travel. Cardholders receive personalized advantages in key moments of their daily and travel routines.

      

    Michelin dining, luxury hotels and airport lounges

     

     In dining, clients have priority reservation services and complimentary valet at Michelin-recognized restaurants such as D.O.M., Maní, Fame Osteria and Tangará Jean-Georges. These perks help secure coveted tables in leading venues.

     

     For hospitality, the card offers anytime check-in and checkout at selected luxury hotels, adding flexibility to premium travel itineraries. The benefit adapts to different time zones and schedule constraints.

     

     At airports, World Legend Mastercard grants access to more than 1,300 VIP lounges worldwide through LoungeKey. Cardholders also enjoy the new “Taste of Priceless” space at São Paulo’s Guarulhos International Airport.

     

     The lounge, exclusive to World Legend Mastercard holders, introduces a new pre-boarding concept. The menu, created by Michelin-starred chef Alex Atala, is designed to offer calm and sophistication before flights.

      

    About C6 Bank

     

     C6 Bank is a full-service bank for individuals and businesses, with more than 37 million customers. Founded in 2019, it offers over 100 products and services, including current accounts, cards, loyalty program, credit solutions and an investment platform with domestic and international assets.

     

     The ecosystem also includes global accounts, toll tags, withdrawals and a digital marketplace, among other features. The bank aims to integrate everyday banking and investment needs in a single digital environment.

     

     In 2025, C6 Bank was recognized for the second consecutive year as the Brazilian bank with the best customer journey, according to the idwall Digital Experience Ranking. In 2024, it debuted in Kantar BrandZ’s list of the most valuable brands in Brazil.

      

    About Mastercard

     

     Mastercard powers economies and empowers people in more than 200 countries and territories. Together with its clients and partners, the company works to build an inclusive and resilient digital economy.

     

     The brand supports a wide range of digital payment options, making transactions secure, simple, smart and accessible. Its technology, innovation and global networks underpin a portfolio of products and services that help individuals, businesses and governments reach their full potential.

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