Trul Hotels starts Salesforce rollout to enhance commercial management, standardize processes and drive results in the Brazilian hotel market.
Technology and innovation strategy
Trul Hotels has started implementing Salesforce, one of the leading CRM platforms worldwide. The initiative supports the company’s innovation strategy and strengthens its position as a reference in hotel management in Brazil.
The cloud-based solution centralizes all customer relationship data in a single environment. In addition, it connects sales, marketing and customer service, increasing commercial intelligence and speeding up decision-making.
More commercial intelligence and control
With Salesforce, Trul will transform data into real business opportunities. This way, the company gains a stronger strategic view, improves performance tracking and responds faster to market demands.
“We are investing in a robust technology structure because we believe that organization and control are essential to scale results. Salesforce will allow us to integrate all sales fronts, generate customized reports and offer more consultative support to our partners,” says Carlos Eduardo Gomes, Head of Sales at Trul Hotels.
Rollout across the hotel portfolio
In this first stage, the platform is being rolled out internally. Next, Trul will extend Salesforce to all hotels managed by the company, ensuring standardized commercial processes across the portfolio.
The project targets better goal forecasting, more efficient customer portfolio management and direct impact on unit occupancy and profitability. Thus, the operator strengthens results and competitiveness in different markets.
New commercial mindset and large assets
For Trul, the project goes beyond implementing new software. It represents the creation of a new commercial mindset, based on analytical, consultative and performance-oriented practices.
“More than adopting a world-class technology, we are building a new commercial mindset within the company. This shows that Trul is ready to operate with excellence, including in large developments such as Wyndham São Paulo Ibirapuera, which has more than 600 apartments and receives from 12,000 to 15,000 guests per month,” says André Bekerman, General Director of Trul Hotels.
Digital transformation and sustainable growth
The investment reinforces Trul’s commitment to digital transformation as a pillar of sustainable growth. Furthermore, it prepares the company to expand into new markets and increase competitiveness against other hotel operators.
The initiative adds to other strategic actions carried out in recent months. Among them are the expansion of the commercial team and active participation in international hospitality and fractional ownership events.
About Trul Hotels
Founded in 2016, Trul Hotels is a multimark hotel operator that works with a customized hospitality approach. The company’s differentials were developed by its leadership team, headed by international executive Alejandro Moreno.
The operator focuses on understanding investor and guest needs while delivering memorable experiences. In this way, the hotels managed by Trul prioritize maximized returns and consistent performance.
Today, its portfolio includes 19 hotels located in the Brazilian states of Minas Gerais, Rio de Janeiro, São Paulo, Paraná, Bahia and Mato Grosso do Sul.
