Salinas debuts at Shopping Park Lagos in Cabo Frio, featuring the Marseille collection and sophisticated looks for Summer 2025.
First store at Shopping Park Lagos
Brazilian beachwear brand Salinas has opened its first store at Shopping Park Lagos, in Cabo Frio, Região dos Lagos, Rio de Janeiro. The new space reinforces the label’s sunny DNA and sophisticated spirit in a key seaside destination. Thus, the Rio-born brand moves closer to its coastal audience.
The store showcases exclusive pieces from the Marseille collection, created for Summer 2025. The line highlights natural textures and refined trims with gold-plated details. The proposal blends elegance and comfort in looks that go beyond the beach.
Marseille: from beach to city
According to creative and branding director Adriana Bozon, expanding to coastal cities like Cabo Frio is part of Salinas’ growth plan. The goal is to be present in the beach lifestyle and in outfits that extend beyond swimwear. The brand wants to accompany customers throughout their entire summer routine.
The Marseille collection brings looks that match the urban post-beach mood, which is very strong in local culture. Pieces transition easily from sand to shopping malls, restaurants and social gatherings. In this way, Salinas reinforces its versatility in composing full summer outfits.
Brand heritage and national presence
Founded in Rio de Janeiro in 1982, Salinas was created to express Brazilian identity in the beachwear market. Over the years, it has become known for its light, colorful and relaxed style. The label is now a reference name in Brazilian swimwear.
Part of the Inbrands Group, alongside Ellus, Bobstore, Richards, VR Collezioni and Tommy Hilfiger, Salinas stands out for its high-quality fabrics. The materials ensure durability, flexibility and UV protection. Today, the brand has around 40 stores and collab spaces across Brazil.
