Kings Sneakers launches an exclusive Disney “Fantasia” collab with apparel, themed stores and 360° activations to make 2025 its biggest Christmas ever.
Unprecedented collab between streetwear and Disney
This Christmas 2025 will be unlike any other for Kings Sneakers. For the first time, Brazil’s largest streetwear chain joins forces with Disney in a special campaign inspired by “Fantasia”, the 1940 classic starring Sorcerer Mickey. The activation runs from December 1 to 31, during which the brand will transform its stores and communication to celebrate imagination as a form of expression.
The concept is to bring the magic of Disney into the language of the streets, aligning the film’s universe with Kings’ urban DNA. The campaign speaks to nostalgic fans of “Fantasia” while reinforcing the brand’s street culture roots. In this way, fantasy, pop culture and streetwear merge into a single narrative.
Collection inspired by “Fantasia” and Sorcerer Mickey
The Christmas collection features four T-shirts, two jerseys and a super-exclusive hockey-style jersey, all inspired by iconic visuals from “Fantasia”. The drop also includes a pack of special socks created exclusively for the holiday season. The designs blend Sorcerer Mickey references with the graphic identity and attitude of Kings Sneakers.
For Igor Moraes, CEO and founder of Kings Sneakers, this collaboration is a milestone. “Christmas has always been our biggest campaign of the year, but this time it is even more special. Bringing ‘Fantasia’ to the streets means connecting Disney’s universe to Kings’ DNA. It shows that imagining, dreaming and expressing yourself freely are also part of urban culture.”
Themed storefronts and a 360° brand experience
Beyond the products, the experience comes to life in the physical environment of the stores. Kings will install “Fantasia”-themed window displays, featuring Sorcerer Mickey and the iconic magic broom. The goal is to immerse shoppers in the film’s atmosphere from the moment they look at the storefront.
The campaign will also be reflected on the e-commerce platform, across social media and through influencer activations, forming a 360° ecosystem. This integrated strategy connects fashion, lifestyle and nostalgia to engage different audiences. As a result, the collab expands far beyond physical retail into all of Kings’ brand touchpoints.
Ambitious goals for Kings’ biggest Christmas
According to Cauê Sanchez, Head of Marketing at Kings Sneakers, the partnership takes the brand’s holiday season to a new level. “We want this to be the biggest Christmas in Kings’ history. ‘Fantasia’ allows us to talk about fashion with inspiration and desire, but also with purpose. It is a campaign that strengthens our brand, broadens our reach and supports a double-digit growth forecast for year-end.”
With this collab, Kings reinforces its status as a key player in Brazilian streetwear and as a reference in licensed collaborations. The campaign turns Christmas into a celebration of style, imagination and freedom, fully aligned with the brand’s origins. At the same time, it deepens the bridge between global entertainment franchises and Brazilian street culture.
About Kings Sneakers
Founded in 2006, Kings Sneakers is Brazil’s largest streetwear chain, with more than 180 stores operating across all regions of the country. The brand blends urban fashion, peripheral attitude and a curated mix of major labels such as Nike, Adidas, Vans, Jordan, Puma and its own collections. It embodies the strength of the periferia, hip-hop culture and the lifestyle of the Brazilian streets.
With an evolving omnichannel operation, Kings invests heavily in technology and customer experience. More than just a label, it positions itself as a platform for expression, attitude and social transformation. In doing so, it continues to expand its influence and relevance in the national urban fashion scene.
