Starbucks Brazil unveils exclusive panettones and Panettone Bites and launches Panettone Week with 50% off on the second unit.
Exclusive panettones for the holiday season
Starbucks Brazil is celebrating the Christmas season with a Panettone with Chocolate Chips and Panettone Bites in milk and white chocolate flavors. In doing so, the brand combines tradition, indulgence and emotional bonding moments at the end of the year.
All products are available at Starbucks stores across the country and via Delivery, an option designed for those who prefer to celebrate at home. They remain on the menu for a limited time during the season or while supplies last.
Premium recipes and gift-ready packaging
Developed with carefully selected ingredients, the line aims to offer a premium tasting experience. Moreover, the special packaging was created to make the panettones suitable for gifting, adapting to secret Santa events, family gatherings and informal celebrations.
Made with natural fermentation, the Panettone with Chocolate Chips has a light, moist and buttery crumb that pulls apart gently. This texture helps highlight the intense chocolate flavor and delivers a balanced, indulgent profile, in line with the brand’s positioning.
Panettone Bites and a play on textures
The Panettone Bites combine a crunchy, sweet and creamy coating with a soft panettone interior, creating a contrast of textures associated with holiday comfort. As a result, they work well as both a snack option and a treat to share.
With practical, sophisticated packaging, bites and panettones were designed to express Starbucks’s trademark attention to detail. Thus, the brand aims to accompany customers in short daily breaks as well as in larger celebrations.
Holiday magic and emotional connection
According to Filipe Reis, Head of Marketing at Starbucks Brazil, the holiday season is about more than products, touching on tradition, encounters and memories. Each panettone, bite and beverage is conceived to carry a bit of this spirit into people’s daily lives.
The goal is for customers to find at Starbucks a “small piece of magic” that characterizes year-end celebrations. Therefore, the brand reinforces its cafés as spaces for connection, sharing flavors and creating meaningful moments.
Seasonal beverages complete the menu
To round out the offer, Starbucks is bringing back its seasonal holiday beverages. The Red Velvet line features Iced Red Velvet Latte, Red Velvet Latte and Red Velvet Frappuccino®️, while the Hazelnut Caramel line includes hot and iced lattes and the Hazelnut Caramel Frappuccino®️.
These drinks expand pairing possibilities with panettones and bites, inviting customers to enjoy the full in-store experience. In this way, Starbucks strengthens its presence in one of the most symbolic times of the year.
Panettone Week offers 50% off on the second unit
From December 10 to 20, Starbucks is running Panettone Week at its physical stores. When purchasing any Starbucks panettone, customers receive 50% off the second unit, subject to availability while stocks last.
The company notes that prices at airport stores may vary, reflecting local conditions. Still, the promotion encourages trial and sharing of seasonal products, reinforcing the brand’s role in holiday celebrations.
About Starbucks Brazil
Starbucks arrived in Brazil in 2006, offering more than coffee and positioning its stores as places for human connection and welcoming experiences. Since 2024, its local operation has been managed by ZAMP, which also runs Burger King, Popeyes and Subway in the country.
With a presence in several Brazilian states, Starbucks remains committed to ethically sourced coffee, diversity, inclusion and sustainability. Consequently, the brand stands out for fostering meaningful experiences and inviting customers to enjoy unique moments, one cup at a time.
