Aramis Inc. debuts Footwear and Accessories unit, expands House of Brands strategy and targets R$ 300 million in revenue by 2030.
New business unit strengthens portfolio
Aramis Inc. has officially launched its fourth business unit with the creation of the Footwear and Accessories division, expanding its footprint in the menswear market. In this context, the new unit is aligned with the company’s House of Brands strategy.
The move positions the brand to capture a share of the addressable men’s footwear market in Brazil, estimated at R$ 7.6 billion. Moreover, the company now operates with four revenue pillars: Aramis, Urban Performance, Aramis Next and Footwear and Accessories.
Bold targets through 2030
The new category launches with an ambitious goal of reaching R$ 300 million in footwear revenue by 2030, supporting the broader target of R$ 1 billion in holding revenue. Additionally, the initiative aims to raise average ticket and purchase frequency among customers.
At the same time, the long-term plan seeks to consolidate Aramis as a full menswear lifestyle brand, increasing its presence in a segment previously underexplored by the company. Thus, the footwear division is expected to become a key growth engine for the group.
House of Brands and full lifestyle solution
The decision to internalize and scale footwear follows the House of Brands roadmap, already supported by Urban Performance in athleisure and Aramis Next in childrenswear. Therefore, Aramis identified footwear as the missing link to deliver a complete lifestyle solution to its customers.
The new unit starts with a footprint in 400 specialized multi-brand stores, ensuring initial reach across key regions. In the next steps, the company plans to accelerate growth with exclusive suppliers and is considering dedicated footwear flagships in the future.
Hybrid products for modern men
The debut collection focuses on hybrid designs, with shoes that move between formal and casual contexts and reflect contemporary male style. As a result, the line features ergonomic soles and premium leather, responding to growing demand for versatility.
The company highlights that customers who purchased suits or chino pants from the brand often sought shoes from other labels. Now, Aramis closes this gap with products that maintain the same technology and comfort DNA as its existing apparel lines.
Third-quarter 2025 results
The portfolio expansion builds on a solid financial foundation. In the third quarter of 2025, Aramis Inc. posted a 3% increase in net revenue, despite a challenging macroeconomic backdrop with weaker demand in semi-durable retail and lower consumer confidence.
However, the standout performance came from the franchise channel, which grew 20% in the period. This result strengthens the attractiveness of the franchise model for investors, particularly as the group diversifies revenue streams across four business fronts.
Franchises expand brand reach
The franchise network has focused on strategic cities beyond major hubs, where demand for premium menswear remains underserved. Consequently, Aramis is expanding its national footprint and bringing the brand experience to new customer segments.
In addition, the diversification of channels and units strengthens the company’s ecosystem. This way, Aramis seeks to reduce reliance on specific regions and increase resilience to economic cycles.
Head-to-toe strategy for the next decade
With the footwear division, Aramis advances its promise to dress men from head to toe, consolidating a complete wardrobe within a single ecosystem. Therefore, the company aims to increase customer lifetime value and build stronger competitive moats.
In its 30th anniversary year, the group focuses on innovation and expansion to support sustainable growth over the next decade. Finally, the bold entry into footwear underscores Aramis’s ambition to secure new strategic spaces in Brazil’s menswear market.
