La Roche-Posay’s “Together for Brazil’s Future” ties Anthelios sales to donations of kids’ sunscreen in support of Skin Cancer Awareness Month.
Campaign turns daily care into impact
Supporting Brazil’s Dezembro Laranja skin cancer awareness movement, La Roche-Posay launches “Together for Brazil’s Future”. The initiative belongs to L’Oréal Dermatological Beauty in Brazil. In this way, the brand reinforces its mission of promoting prevention and education about skin cancer.
The campaign directly connects consumers’ sun care routine with children’s protection. For every Anthelios UV Air SPF 60 sold in December, the brand will donate one Anthelios UVMune Kids. Thus, an individual purchase becomes a concrete act of collective protection.
Donations will go to social projects focused on children in remote and underserved communities. To achieve this, La Roche-Posay relies on the expertise of SAS Brasil. The organization will use its “Saúde 1.5” methodology to distribute kids’ sunscreens strategically and efficiently.
Children’s skin and early prevention
Children’s skin is around five times thinner than adult skin and contains less melanin. This makes it extremely sensitive to sunburn and UV damage. Therefore, early and consistent sun protection is crucial to long-term skin health.
Unprotected sun exposure in childhood can cause irreversible DNA damage in skin cells. Over time, this dramatically increases the risk of developing skin cancer. The campaign aims to act at the root of prevention.
“Our mission is to act at the root of prevention,” says Hanane Saidi, General Manager of L’Oréal Dermatological Beauty in Brazil. She highlights the importance of combining access, education and high-performance products. In this context, the initiative seeks to protect a generation growing up under intense sun exposure.
Support for free dermatology mutirões
Beyond donations, La Roche-Posay also focuses on expanding access to dermatologists. The brand supports the Brazilian Society of Dermatology (SBD) in its free Dezembro Laranja clinics. These mutirões will take place on December 13 at around 100 sites nationwide.
The services will be offered in primary care units, universities, hospitals and other locations. Thus, the campaign brings together products, medical services and information on skin health. The goal is to reach people who rarely have contact with specialized care.
Dual challenge: access and awareness
The initiative responds to a concerning reality in which 1 in 5 people may develop skin cancer. Barriers involve both limited access to dermatology and lack of information. For this reason, the campaign addresses structural and educational gaps.
Preliminary data from the Global Access to Skin Health Observatory (ILDS) show that few countries have more than three dermatologists per 100,000 inhabitants. In Brazil, inequality is even more evident in the public system. Only 31.5% of patients referred to dermatology manage to receive free treatment through SUS.
The figure comes from Cecí, a platform developed by startup WeCancer in partnership with La Roche-Posay. The tool helps guide patients and facilitate access to treatment. Thus, technology becomes a key ally in improving the dermatology journey.
Low awareness of dermatologists’ role
Knowledge about skin health also shows important gaps in the country. The study “Brasil à Flor da Pele”, by Datafolha, SBD and L’Oréal Dermatological Beauty, reveals striking data. One in four Brazilians does not know that dermatologists are medical doctors.
According to the survey, only 12% of respondents visited a dermatologist in the last year. Among young people aged 16 to 24, 70% have never had a dermatology appointment. Consequently, a population highly exposed to the sun remains distant from specialized prevention.
“Our Dezembro Laranja actions bring to life our commitment to go beyond individual protection,” says Cristiano Ceccato, Brand Director for La Roche-Posay and CeraVe in Brazil. He invites Brazilians to join the initiative. The ambition is to build a future of comprehensive health and prevention for children.
About the L’Oréal Group
The L’Oréal Group has been dedicated to beauty for 115 years, with a unique portfolio of 38 brands. In 2024, the company generated €43.48 billion in sales and employs over 90,000 people worldwide. It operates across all major distribution channels, from mass retail to e-commerce.
Research & Innovation is at the heart of L’Oréal’s strategy, with a team of around 4,000 researchers. In sustainability, the group launched the L’Oréal for the Future program, setting 2030 targets. The goal is to support a more inclusive, sustainable society across its entire ecosystem.
In Brazil, the world’s fourth-largest beauty market, L’Oréal celebrated 65 years in 2024. The company is one of the country’s leading beauty players, with 22 brands. The portfolio includes L’Oréal Paris, Maybelline, Garnier, Kérastase, La Roche-Posay, Vichy, SkinCeuticals, CeraVe, Lancôme, Yves Saint Laurent, Prada and Valentino.
