CASA&VIDEO launches tropical, affective Christmas campaign with special offers, key categories and omnichannel strategy to capture 2025 demand.
Strong Christmas season for retail
Christmas is expected to strongly boost Brazilian retail in 2025, with projected sales of R$ 84.9 billion. The data comes from the 2025 Christmas Purchase Intention Survey by CNDL and SPC Brasil. This scenario reinforces the date as a key moment for the sector.
The survey shows that 76% of consumers intend to buy Christmas gifts. On average, they plan to purchase four gifts, a figure that rises to five in classes A/B. In addition, the expected average ticket is R$ 174, almost 30% higher than last year.
With an eye on this potential, CASA&VIDEO launches its Christmas campaign, running until December 25. The brand invests in an affective, accessible concept with a tropical atmosphere aligned with Brazilian lifestyle. Thus, it aims to be present in year-end celebrations across the country.
Tropical mood and emotional presence
With the tagline “Pra cada presente, uma oferta especial”, the campaign embraces a cheerful, colorful visual identity. CASA&VIDEO positions Christmas as a time of simple gatherings, sincere hugs and shared moments. In this way, the communication highlights the emotional value of gifting.
The brand reinforces that a gift symbolizes care, affection and presence, beyond the product itself. These values guide the entire seasonal strategy across channels. The goal is to offer a welcoming, accessible shopping experience for diverse consumer profiles.
“We want every customer to find not just a good price, but a gift with meaning,” says Laura Autran, CASA&VIDEO’s General Marketing Manager. She explains that Christmas happens in details, gatherings and emotional memories. Therefore, the company works to combine variety, accessibility and a human touch.
Products for a special Christmas dinner
Beyond gifts, the campaign highlights items to transform Christmas dinner into a special moment. The assortment includes products to serve, set the table and prepare traditional recipes. Thus, the brand responds to consumers’ wish for more personalized, welcoming celebrations.
The proposal is to support customers from the kitchen to the living room. CASA&VIDEO wants to be present at the table, during family reunions and shared laughter. Consequently, it reinforces its affective presence in everyday holiday rituals.
Key categories in the spotlight
The company places its strategic focus on the most demanded Christmas categories. The main pillars are small appliances, kitchenware, decor and technology, segments with high seasonal interest. Historically, these groups concentrate a large portion of holiday purchases.
Highlights include air fryers, blenders, microwaves, cookware, dinner sets and glassware. The selection also brings serving sets tailored for Christmas and New Year tables. In this way, the retailer serves those upgrading their homes and those buying gifts.
In decor, Christmas trees and themed items will be available in 50 selected stores with special setups. For those investing in technology, smartphones and accessories complete the offer. Thus, the assortment meets different profiles, from practical buyers to tech enthusiasts.
Special conditions and omnichannel journey
