Reflexos de Natal campaign raises average ticket by 12.63% and raffles two Mercedes-Benz at Beiramar Shopping.
Sales growth above expectations
The Reflexos de Natal campaign, running at Beiramar Shopping since October, is already boosting retail results. Over the last 55 days, the average ticket grew 12.63% compared with the same period in 2024. This performance exceeds sector expectations and reflects a positive moment for commerce in the capital.
The promotion has attracted residents from Greater Florianópolis as well as domestic and foreign tourists. As the year-end holidays approach, foot traffic in the city center intensifies. Thus, the mall strengthens its position as a key destination for shopping and leisure in the region.
Promotion raffles two Mercedes-Benz cars
For every R$ 250 in purchases, customers receive a coupon to join the Reflexos de Natal prize draws. The campaign will raffle two Mercedes-Benz CLA 200 Progressive cars, zero kilometer. The drawings are scheduled for December 29, 2025 and January 29, 2026.
The promotion encourages higher purchase volumes and repeat visits to the mall. In addition, it strengthens customer relationships with the stores and services at Beiramar Shopping. This way, the campaign helps improve performance across the entire retail mix.
Customer experience at the center
According to superintendent Leila Martins, the positive results reflect a solid strategy focused on customer experience. She explains that the initiative goes far beyond a traditional sales promotion. “Reflexos de Natal is not just a promotional campaign, it is an action that combines emotion, enchantment and responsible consumption,” she says.
Leila points out that the higher average ticket shows strong customer engagement. Visitors are spending more time at the mall, discovering new stores and enjoying the special holiday atmosphere. Consequently, Beiramar Shopping strengthens its role as a hub for shopping, socializing and entertainment.
Benefits for the mall ecosystem
The superintendent also highlights the mix of immersive decoration, social initiatives, artistic programming and promotional actions. Together, these elements create an environment that benefits the entire mall ecosystem. Retailers, employees and customers all gain from the Christmas-season experience.
“Our goal is always to connect people, brands and experiences. When customers feel that spending Christmas time at Beiramar Shopping is special, the whole market wins: store owners, staff and the city itself,” Leila concludes. In this sense, the Reflexos de Natal campaign reinforces the mall’s relevance for the local economy.
