Anacapri takes a gift truck and drone show to Virginia Fonseca’s home, launching its special Christmas circuit.
Christmas action in Goiânia
To celebrate the festive season, Anacapri, the footwear brand of Grupo Azzas 2154, promoted a special Christmas action in Goiânia. The brand took a fully customized Christmas truck to influencer Virginia Fonseca’s house. In addition, the activation featured an exclusive drone show created for this year’s campaign.
The aerial show became the highlight of the evening. Dozens of drones lit up the sky with Christmas trees, gift boxes and shoes from the Esferas de Natal collection. Then, the drones designed the names of Virginia, Maria Alice, Maria Flor and José Leonardo, creating a highly emotional moment.
Drone show and immersive experience
The symbols and animations appeared in perfect sync, building an immersive and engaging experience. In this way, the performance reinforced Anacapri’s commitment to innovative actions and strong visual impact. The initiative also increased the brand’s digital presence during one of the most important periods for retail.
“Anacapri always delivers so much. It’s so beautiful, I loved it! Anacapri is the best place to buy Christmas gifts, everybody loves getting them. Everyone here is crazy about Anacapri, so they always bring gifts for everybody. You are amazing!!”, says Virginia Fonseca.
Truck store and brand strategy
Beyond the aerial spectacle, the Christmas truck turned into a traveling store. The vehicle presented the Esferas de Natal collection directly to the influencer, joining product and experience in a single action. Thus, the initiative reinforces the brand’s strategy of creating highly shareable content and immersive experiences.
Anacapri aims to connect with the public through innovation, creativity and lifestyle. The partnership with Virginia Fonseca reflects a path built throughout the year. Meanwhile, the influencer led the brand’s main campaigns, expanding visibility and strengthening ties with a highly engaged audience.
Christmas circuit heads to São Paulo
After the activation in Goiânia, the Christmas truck heads to São Paulo. The brand will take the action to Estação Anacapri, on Rua Oscar Freire, on December 6. This way, the Christmas circuit continues in one of the city’s most iconic fashion retail addresses.
The initiative broadens Anacapri’s presence through experiences that bring the community closer. Finally, the brand celebrates the festive season with proposals that combine entertainment, shopping and enchantment.
