Boticário builds giant gift-box installation at Lagoa, activates Botafogo Metro and launches special Christmas gift sets for the season.
Giant gift boxes by the Lagoa
O Boticário has prepared a major Christmas “gift” for Rio residents at Lagoa Rodrigo de Freitas. The beauty brand has set up a scenic structure at the Lagoon complex in the shape of giant gift boxes, measuring 7×5 meters and 7 meters high. Positioned almost beneath the famous floating Christmas tree, the activation accompanies its return to the Lagoa after five years.
More than a themed backdrop, the installation offers a complete Christmas experience. Inside, visitors find a photo booth, a sensory path through the brand’s most beloved fragrances and beauty items, plus a special treat. Every detail was designed to celebrate the emotion, affection and wonder that define this time of year.
Immersive Christmas experience with a postcard view
With a privileged view of the 60-meter-tall tree, considered one of Brazil’s main Christmas symbols, Boticário’s “magic gift box” arrives in Rio for the first time. The attraction runs until the first weekend after Christmas, open only on Saturdays and Sundays. Admission is free upon registration in the brand’s loyalty program.
The initiative invites the public to dive into a universe of sensations, scents and memories within the Christmas spirit. In doing so, the brand cements its presence at one of the city’s most emblematic holiday spots. The structure complements the expected flow of more than 400,000 visitors to the Lagoa during the season.
Metro activation and Christmas gift sets
The action at the Lagoa adds to the themed setup at Botafogo Metro station, already familiar to locals. The space receives special décor and Instagrammable areas, bringing Boticário closer to cariocas’ daily routines along a key transit hub. This extends the brand’s festive presence into everyday city life.
Nationally recognized as a favourite gift brand, Boticário is also launching its traditional Christmas kits. These curated sets combine fragrances, body care and accessories in specially designed gift boxes. The 2025 lineup features classics such as Floratta, Egeo and Lily, along with Cuide-se Bem body care options, all wrapped in packaging that echoes the campaign’s storytelling.
Available in brick-and-mortar stores and online, the kits reinforce the proposition of meaningful, emotion-filled gifting. In this way, the brand turns December into a sensory and accessible experience. The promise is a Christmas season full of gifts with genuine significance.
Service – Boticário Christmas experience at Lagoon
Address: Complexo Lagoon – Avenida Borges de Medeiros, 1424, Lagoa, Rio de Janeiro
Opening hours: Saturdays and Sundays, from 5 p.m. to 10 p.m.
Admission: Free, with ticket redemption for the Lagoon Complex via the GoDream app