Americanas launches Christmas campaign raffling 800k Dotz points to ten Cliente a loyalty program customers.
800k points to celebrate Christmas
Christmas is one of the most meaningful dates for Brazilians, filled with traditions and emotion. With this in mind, Americanas is launching the “Cesta de Natal” campaign, reinforcing its role as a one-stop destination for holiday shopping. The retailer aims to provide everything families need for an unforgettable Christmas Eve.
As a highlight, Americanas will raffle ten prizes of 800,000 Dotz points through the Cliente a loyalty program. Points can be used to shop in the retailer’s physical stores or redeemed for trips via Viaja Dotz, available in the app. The promotion is valid for purchases made between December 5 and 24.
How the promotion works
For every R\$ 80 spent in physical stores, with the CPF registered in the program, customers receive one lucky number. Selected departments offer accelerated chances, granting extra numbers with specific products. Thus, the mechanic encourages participation across various categories.
When paying with the Cliente a Card, participants earn one additional lucky number on purchases from R\$ 80. For orders placed on the Americanas website or app and picked up in-store, customers receive one lucky number for every R\$ 150 spent. Full terms and conditions are available in the loyalty program app.
“Cesta de Natal – the Christmas you love”
The campaign “Cesta de Natal – o Natal que você ama” stars comedian and presenter Paulo Vieira and premieres on December 2. Created in partnership with agency Suno Creators, the action emphasizes Americanas’ breadth and convenience. In one place, shoppers find gifts, food and drinks, décor items and everything needed to prepare the home for the holidays.
For promotion, the brand produced hero videos of 30, 15 and 6 seconds, in-store materials and seven livestreams. The media plan also includes more than 200 pieces of social content and the participation of over 15 influencers, including actress Carla Diaz. This multiplatform strategy strengthens brand presence throughout the season.
To spread Christmas magic even further, Americanas partnered with Bauducco to fully wrap a light rail vehicle in Rio de Janeiro. The initiative aims to engage consumers in different touchpoints of their daily journeys. In this way, the campaign combines emotion, convenience and rewards for the end-of-year period.