Iguatemi São Paulo welcomes the first Marcela B store on the Upper Floor; opening on December 10, from 11 a.m. to 7 p.m.
Brand’s debut in São Paulo
The mall celebrates the arrival of footwear brand Marcela B’s first store in the city. Founded in 2011 by Marcela Basto Lima while living in Milan, the label aims to reinvent the Brazilian shoe.
Focused on delivering confidence and joy to its customers, the opening marks a milestone in the city’s core. Besides that, it consolidates a collectively built journey.
Opening and brand experience
The flagship opens on December 10 and will operate from 11 a.m. to 7 p.m. Therefore, the new space was designed to offer a complete experience aligned with the brand’s DNA and its audience’s lifestyle.
Its Upper Floor location reinforces proximity to clients and friends of the brand. Finally, the launch symbolizes dedication, purpose and authenticity in its trajectory.
About Iguatemi São Paulo
As Latin America’s first shopping center, Iguatemi São Paulo has over 50 years of history. The property offers more than 283 operations, including stores, restaurants and services.
A pioneer in innovation and curated experiences, it hosts exhibitions, shows, fashion runways and culinary events. Thus, it keeps its identity refreshed across digital platforms as well.
With initiatives like Iguatemi One and concierge services, the mall remains a city landmark. In this way, it stands out in fashion, gastronomy and memorable family moments.
