New “Natal que é o Puro Suco do Brésil” campaign stars Bianca Andrade and highlights Capim-Limão, Puro Suco and Brazilian Christmas traditions.
A tropical, humorous Christmas
L’Occitane au Brésil debuts its Christmas campaign created by BETC HAVAS, led by brand ambassador Bianca Andrade. The film goes live on December 3 across the brand’s digital channels. Exclusive pieces for Instagram and TikTok profiles of the influencer extend the storytelling. In this way, the brand connects even more with a young, digital-first audience.
Brazilian rituals in the spotlight
The production celebrates what makes Christmas in Brazil unique: sunlight, heat and good humor. Festive lights appear hanging from mandacaru cacti, an icon of the Northeast and ingredient of one of the brand’s signature lines. According to André Abramo, head of Brand Strategy & Marketing Communications at Groupe L’Occitane, the goal was to honor affection, improvisation and joy. Therefore, a “real”, tropical and personality-filled Christmas leads the narrative.
“We wanted to highlight what makes us unique and connect that energy to the freshness and Brazilian soul of our products. It was important to show a true, tropical Christmas full of personality, and Bianca brought all of that to the film very naturally,” says Abramo.
Capim-Limão, Puro Suco and gifting icons
With a light, playful storyline, the film reflects the Brazilian spirit at this time of year. The Capim-Limão fragrance embodies the vibrant energy of summer and is one of the campaign heroes. The new Puro Suco line, featuring products such as Bafafá, appears at the end of the video as a symbol of freshness and high energy. Classic gifting options, like Romã and Caju body compotes, also feature prominently.
Bianca Andrade and authentic brasilidade
Brand ambassador for four years, Bianca Andrade highlights how the project captures the essence of Brazil. For her, the campaign mixes elements that are “the pure juice” of the country’s identity.
“This is one of the most beautiful Christmas campaigns we’ve done together. The brand managed to blend elements that are the pure juice of our Brazil. The campaign is light, humorous and truly looks like our country,” says Bianca.
Sensory storytelling and Brazilian flair
The set is filled with illuminated cacti and national references that reinforce the tropical mood. As a result, Christmas turns into a typically Brazilian party with many stories to tell. Creative directors Rafael Avila and Diego Ferrite explain that the brand chose a sensory path. While the category often leans into sentimentality, L’Occitane au Brésil highlights textures, scents and the feeling of freshness. This holiday season, the brand invites consumers to celebrate Christmas in their own way, with charm, joy and a refreshing touch. It is, as the concept states, the “puro suco” of Brazil.
About L’Occitane au Brésil
L’Occitane au Brésil showcases Brazilian beauty in all its diversity, with high-quality cosmetics. Each product is inspired by real stories, carefully selected natural-origin ingredients and exclusive designs created by Brazilian artists. Launched in 2013, the brand has more than 200 points of sale in Brazil and is part of Groupe L’Occitane. It combines effervescent Brazilian soul with a subtle French touch throughout its portfolio. L’Occitane au Brésil: effervescent brasilidade with a French twist.
