Vizzela launches Pink Vanilla body splash, a vegan, cruelty-free fragrance with fruity notes and warm vanilla for daily wear.
Body splash gains prominence in fragrance market
In recent years, Brazil’s fragrance market has grown on the back of consumers seeking well-being, practicality and personality. Within this context, body splashes have stood out as lighter, more affordable alternatives to traditional perfumes. They are designed for everyday use and to deliver a lasting feeling of freshness.
This type of product has gained particular traction among younger audiences and people who prioritize convenience. The idea is to offer recognizable yet comfortable scents that fit different daily moments. As a result, the category is increasingly visible in both physical and online retail.
Pink Vanilla expands Vizzela’s fragrance portfolio
Against this backdrop, Vizzela, a makeup and skincare brand, has launched its new Pink Vanilla body splash. The fragrance joins existing scents such as “Cheirinho de Vizzela” and “Ondas de Aventura”, the latter aimed at children. The release strengthens the brand’s presence in the light fragrance segment.
Pink Vanilla opens with fruity and refreshing notes, followed by a sweet, floral heart and a soft, warm vanilla finish. The blend seeks to balance sweetness, comfort and lightness, while maintaining a clean, cozy feel. In this way, it adapts easily to different styles and occasions.
Vegan formula with comfort and staying power
According to Vizzela, the new body splash provides a lightweight sensation on application and offers good staying power on the skin. The formula is dermatologically tested, vegan, cruelty-free and paraben-free, in line with the rest of the brand’s portfolio. This positions the product for consumers who value more conscious beauty choices.
Created for those who enjoy light, authentic and comfortable scents, Pink Vanilla is suitable for all skin types, except irritated or injured skin. The brand recommends use by people aged 14 and over. The product is available at Vizzela’s physical and online points of sale for R$ 39.90.
