Natura has been ranked the second-best managed company in Brazil in the 2025 Época 360º Yearbook, while leading the Pharmaceuticals & Cosmetics category and topping the Socio-environmental Performance ranking.
Significant rise in overall ranking and leadership in ESG
The 14th edition of Época 360º evaluated more than 450 companies, and Natura climbed two positions compared with the previous year to reach 2nd place overall. It also took the top spot for socio-environmental performance. The assessment, conducted in partnership with Fundação Dom Cabral, is based on 2024 results and uses a comprehensive management matrix that goes beyond financial metrics.
Six-pillar methodology and integrated strategy
The ranking evaluates companies across six dimensions: Financial Performance, Corporate Governance, Innovation, Future Vision, People Management and Socio-environmental Performance. Natura’s results reflect a strategy that combines economic growth with positive social and environmental impact. According to CEO João Paulo Ferreira, the company’s value and longevity are directly linked to its ability to foster sustainable development. Sustainability is fully embedded in its business model, not treated as an add-on initiative.
Innovation: over R$ 1 billion invested and leading R&D center
Natura also ranked second in Innovation among all evaluated companies. In 2024, it invested more than R$ 1 billion in innovation, equivalent to 4.5% of net revenue. The company operates the largest cosmetic innovation center in the Southern Hemisphere, with over 400 scientists and more than 300 active patents. The Yearbook highlights how Natura aligns R&D, sustainability and business strategy in practice. One example is the Tododia Jambo Rosa & Flor de Caju personal care line, formulated specifically for Black and Brown skin and based on research with more than 2,000 Black women. Globally, less than 1% of beauty launches target this group, despite representing nearly half of Brazil’s population.
Regenerative ambition: 100% by 2050
Looking ahead, Natura plans to keep innovating, strengthening its brands and expanding profitability and cash generation while honoring its sustainability commitments. The company aims to become 100% regenerative by 2050. This means its operations should generate positive impact simultaneously across financial, social, environmental and human dimensions, moving beyond mitigation to regeneration.
Climate and packaging milestones in 2024
Among the socio-environmental milestones cited by Época 360º, Natura cut its own CO₂ emissions by 43%, effectively anticipating its 2030 climate target. The achievement underscores its accelerated climate agenda. The company also reached 84.6% of packaging that is recyclable, reusable or compostable, moving steadily toward a more circular portfolio and responsible consumption standards.
About Natura
Founded in 1969, Natura is a leading Brazilian multinational in beauty and personal care across Latin America. For 11 consecutive years, it has ranked as Brazil’s top company in overall reputation and ESG responsibility according to Merco. For more than 25 years, Natura has pioneered the cosmetic use of bioactives from Brazilian Amazon biodiversity, in partnership with local communities. This work benefits thousands of families and helps conserve 2.2 million hectares of forest. In 2014, it became the first publicly traded company to earn B Corp certification from B Lab, which recognizes businesses that balance profit and positive impact. Natura now operates in 14 Latin American countries. Its products are available through more than 3 million consultants, via e-commerce, the Natura app and over 1,000 stores. The brand also maintains active channels on LinkedIn, Facebook and Instagram.
