PEPSI® and Bullguer introduce Molho PEPSI® in a special Black Friday promotion, offered with the Chicks Bites combo starting November 28.
The partnership between PEPSI® and burger chain Bullguer enters a new phase with the launch of the exclusive Molho PEPSI®, created especially for Black Friday. The new sauce will be available from November 28 in all Bullguer physical locations and on delivery apps across Brazil.
An exclusive collaboration blending gastronomy and attitude
Developed by Bullguer’s chef and partner Thiago Koch, Molho PEPSI® combines the beverage with spices and tomato extract, resulting in an original reinterpretation inspired by recipes from the early 2000s. The proposal highlights boldness and innovation aligned with the brand’s positioning.
“We refined the idea and achieved an unusual, different and flavorful result,” says Thiago Koch.
Special Black Friday promotion
On Black Friday, customers who order the “Chicks Bites” side within a combo will receive the Molho PEPSI® and a PEPSI® BLACK, enhancing the overall dining experience. The promotion remains valid until December 28.
The activation, created by Wieden+Kennedy, is titled “Take This Sauce” and reinforces the brand’s bold positioning by encouraging consumers to break routine and try new gastronomic combinations.
Influencers boost campaign reach
To expand visibility, influencers such as Bruno Gomes, Bruno and Carol, Giorgia, Fiipa and Alice Castelo took part in a special event and introduced the new product to their audiences, highlighting its limited-edition appeal.
About the brands
PEPSI® is part of the global PepsiCo portfolio, present in more than 200 countries, while Bullguer, a fast-casual reference, currently operates 40 units across Brazil and Portugal, standing out for quality and innovation in the burger market.
