Vivara launches Majestá, Palace and Imperiale collections with Gisele Bündchen, reinforcing its premium positioning for the year-end season.
Vivara, the largest jewelry retailer in Latin America, presents its new campaign starring Gisele Bündchen, translating contemporary luxury into an elegant, minimalist and timeless aesthetic. The campaign introduces three new collections that enhance the brand’s portfolio and strengthen its sophisticated identity.
Majestá highlights modern classic jewelry
The Majestá collection offers a modern interpretation of classic jewelry, featuring brilliant cuts and creations in 18k yellow gold. The pieces evoke power and elegance, designed for women who value striking and timeless jewelry.
The collection balances harmony and sophistication, reinforcing a refined and contemporary visual identity.
Palace blends architecture and elegance
Inspired by royal architecture, the Palace collection combines soft lines and curves, resulting in jewelry with strong personality and presence. For the first time, Vivara incorporates orange sapphire, adding versatility to its luxury creations.
The designs transition seamlessly from day to night, reinforcing the brand’s contemporary positioning.
Imperiale celebrates nobility and sophistication
The Imperiale collection stands out for its use of London and Sky topaz combined with white gold. The contrast highlights the brilliance of the gemstones, reflecting elegance and grandeur.
The pieces merge contemporary design with high jewelry sophistication, ideal for special occasions.
“The campaign presents three collections that reflect Vivara’s creative momentum, exploring different interpretations of style and sophistication. With Gisele leading the campaign, we reinforce the brand’s aesthetic strength and its ability to translate trends with elegance and personality.”
About Vivara
Founded in 1962, Vivara is the largest jewelry chain in Latin America. With more than 400 stores across Brazil, the brand operates an integrated business model, overseeing the design, production and distribution of its pieces nationwide.
