After exceeding sales expectations, Spoleto confirms shredded ribs will remain on the menu in new formats and fixed dishes.
Following the success of its special shredded ribs line, Spoleto announced that the protein will officially remain on the brand’s menu. The decision comes after the stock planned for three months sold out in just 30 days, surpassing all projections.
New menu formats
The shredded ribs are now available in two fixed dishes: Fettuccine with cheese sauce and shredded ribs, starting at R$ 35.90, and Gnocchi with Pomodoro sauce and shredded ribs, starting at R$ 43.90. The ingredient has also been added as a topping option in the “Create Your Own” menu, starting at R$ 14.90.
This allows customers to personalize their pasta with a more premium protein, reinforcing the chain’s commitment to offering differentiated and accessible options.
Public response
“For us, the public’s acceptance was a great surprise. In just one month of campaign, we sold the entire stock planned for three months, exceeding expectations. Bringing a more premium protein to our customers aligns with one of Grupo Trigo’s principles, which is to democratize good cuisine,” says Carolina Kinzel, Spoleto’s Marketing Manager.
Loyalty benefits
The brand’s loyalty program offers cashback of up to 20%, according to the volume of purchases made through official channels, including physical stores and the website. More information is available at www.spoleto.com.br.
About Spoleto and Grupo Trigo
Spoleto operates around 400 restaurants and leads the fast Italian cuisine segment in Brazil, with presence in 23 states and the Federal District. The brand has undergone a gastronomic transformation and invested in fully digital self-service models.
Grupo Trigo, founded in 1999, owns brands such as Spoleto, Koni, Gendai, China in Box, and Gurumê. The group operates approximately 700 restaurants nationwide and maintains its mission to democratize high-quality cuisine at fair and accessible prices.
