Levi’s arrives at Shops Jardins with an exclusive store and the launch of the premium Blue Tab™ collection in Brazil.
Levi’s opens a new store at Shops Jardins and marks a new phase in Brazil with the debut of the Blue Tab™ collection. The premium line features garments made with high-quality Japanese denim, reinforcing the brand’s sophisticated positioning.
Blue Tab™ highlights Japanese craftsmanship
The collection showcases modern design, elegant cuts and precise finishes, emphasizing artisanal work and fabric excellence. The launch at Shops Jardins reflects the mall’s elevated concept, focused on refined pieces with unique identity.
“We are working with incredible textile mills around the world to create proprietary denim for the Blue Tab collection. Recently, I have been working closely with Kaihara mill in Japan, and we created some very exclusive fabrics together,” says Paul O´neill, design and collections director at Levi Strauss & Co.
Menswear and womenswear blend style and functionality
The menswear line features pieces such as Naval Sack Coat, Relaxed Button-down, Type I Jacket and premium versions of the 511® and 505® jeans, along with the Marker Loose and utility-inspired items.
For women, the collection includes the cropped Mariner Peacoat, Moto Jumpsuit and pieces like Shank Trucker, Palmo Blouse and Coral Shirt, reflecting elegance, modernity and versatility.
Exclusive experience and Barbour collaboration
In addition to Blue Tab™, the store offers exclusive pieces from the Levi’s x Barbour collaboration, combining classic denim with the British brand’s signature waxed cotton. The space also features seasonal products and special gifts for early customers.
Service
Levi’s Shops JardinsAddress: Rua Haddock Lobo, 1626 – Jardins, São Paulo – 2nd floorOpening hours: Monday to Saturday, 10am to 10pm (different hours on Sundays)
