PUBG and Balenciaga launch a global partnership with exclusive items, themed map, real-life capsule and activation at PUBG UNITED 2025.
São Paulo, November 14, 2025 – PUBG MOBILE, one of the world’s most popular mobile games, has joined forces with luxury fashion house Balenciaga in a groundbreaking collaboration that merges gaming, fashion and contemporary culture. The partnership, which also includes PUBG: Battlegrounds, marks the first global initiative between the brand and both titles.
Exclusive items and themed map in PUBG MOBILE
Until December 14, Balenciaga’s bold aesthetic transforms the battlegrounds of PUBG MOBILE with exclusive items, special rewards and a themed map inside the World of Wonder. Players can unlock pieces that blend streetwear with haute couture craftsmanship, including the Couture Armor set, inspired by a 3D-printed look showcased in the brand’s 52nd haute couture show in Paris.
Other available outfits include the Corseted Hoodie, the Pink Puffer and the Standard Outfit from the Winter 2025 collection, each referencing Balenciaga’s ready-to-wear designs. Accessories such as the Invisible Rectangular Sunglasses, Faux Fur Helmet and Balenciaga Backpack also appear, along with themed avatar frames, graffiti and special Space Gifts.
Immersive experiences in the World of Wonder
In the World of Wonder, players can explore the official Balenciaga-themed map, designed to encourage creative expression. The environment features iconic elements from the fashion house, including the Balenciaga snowboard, enhancing the players’ immersion in the brand’s universe.
The initiative strengthens the presence of luxury fashion inside gaming, bridging design innovation and the dynamic Battle Royale ecosystem.
Real-life capsule collection and PUBG UNITED 2025 highlight
The collaboration also extends beyond the games with the launch of a capsule collection featuring T-shirts, caps and accessories. The pieces are now available in select Balenciaga stores and on the brand’s official website in several international markets.
The partnership will also take center stage at the opening of PUBG UNITED 2025, the first event to unite the PGC and PMGC on a single global stage. The winning team will receive an exclusive Balenciaga collaboration winter jacket, symbolizing excellence in competitive gaming.
Brand statements and upcoming updates
The Balenciaga-themed update for PUBG: Battlegrounds will be revealed soon, heightening anticipation among fans. The partnership ushers in a new era for the franchise by combining luxury fashion aesthetics with PUBG’s iconic identity.
According to Vincent Wang, Head of Publishing at Tencent Games, the collaboration expands creative possibilities within PUBG MOBILE while bringing the game closer to contemporary culture. Taeseok Jang, Head of PUBG IP Franchise & PUBG Studios, celebrated the chance for players to express individuality through Balenciaga’s signature style.
Availability and additional details
The PUBG MOBILE and Balenciaga collaboration is available until December 14, 2025. PUBG MOBILE can be downloaded for free from the App Store and Google Play Store, granting players access to all exclusive items.
This partnership strengthens the intersection of gaming, fashion and innovation, consolidating PUBG as a leader in experiences that connect digital immersion with global pop culture.
