Dakota Johnson debuts in Calvin Klein’s Spring 2026 campaign featuring 90s jeans and ultra-light intimates.
Actress’s striking debut
Calvin Klein launches its Spring 2026 campaign, starring Dakota Johnson in her first collaboration with the brand. Directed and photographed by Gordon von Steiner, it offers a fresh take on the label’s signature confidence and sensuality.
The visuals capture a relaxed day at home away from the spotlight. The narrative blends subtle sensuality with playful humor, showcasing 90s-inspired jeans and innovative ultra-light underwear designs.
“Less is more” philosophy
Dakota Johnson embodies living in the moment with authenticity. “Calvin Klein jeans and intimates have timeless quality that feels right instantly,” states the actress.
“Sometimes, a woman just BEING is the sexiest thing. This campaign celebrates comfort, freedom, and sensuality on her own terms.”
Global rollout
The campaign launches worldwide on March 9 across Calvin Klein stores, calvinklein.com, and social platforms. It will also feature in high-impact out-of-home advertising.
Service
Instagram: @calvinkleinbrasil
E-commerce: calvinklein.com.br