Journalist Ulisses Campbell joins Brazil’s 1st True Crime Club, an immersive project that already has over one thousand fans.
True crime phenomenon in Brazil
Interest in real crime stories is rapidly growing in Brazil. In this context, award-winning journalist and screenwriter Ulisses Campbell, author of the “True Crime” column in one of the country’s largest newspapers, stands out by joining this pioneering project.
His investigative books have become bestsellers and inspired audiovisual adaptations, such as the “Tremembé” series (Prime Video), based on the book *Tremembé – The Prison of the Famous* (Matrix Editora). The production reached the top spot on the platform’s ranking at launch.
“More people are getting interested in this kind of content. Real crimes spark curiosity not only in Brazil but worldwide,” said Ulisses.
Interactive and exclusive experience
In response to the growing popularity of the genre, Happy Store created Brazil’s 1st True Crime Club, featuring Ulisses, Beto Ribeiro, and forensic expert Rosangela Monteiro. The platform delivers a unique, immersive investigation experience.
Subscribers receive a monthly themed box filled with exclusive items, including collectibles, premium stationery, home decor, apparel, and even books by Ulisses himself. Each edition holds a new mystery.
Every month brings new clues to an ongoing fictional case. The investigation culminates in an exclusive 2026 event, where members will solve the crime together in real time, making fans active participants rather than mere spectators.
“The True Crime Club brings action, mystery, and investigation to the audience, putting them at the center of the story,” said the journalist.
Fans become detectives
Fans now have the chance to experience the true crime universe in an engaging, hands-on way. Within just weeks, the club surpassed one thousand members, confirming its success.
The Happy Store initiative transforms fascination with real crimes into an interactive experience. Thus, participants move from simply consuming stories to actually becoming part of them.