Creamy names Ana Castela as ambassador and launches Acne Defense 5D serum, developed from the singer’s real-life skincare routine.
New chapter for the Brazilian skincare brand
Brazilian skincare brand Creamy has announced Ana Castela as its new ambassador, marking a fresh phase that connects science-based formulas with real-life routines. The collaboration brings together one of today’s most popular artists and a brand focused on accessible, effective skincare .
Due to her intense schedule of concerts, travel and constant makeup use, Ana became the ideal starting point for a complete skin reset led by Creamy. The process began with the brand’s Calming Cream, already part of her routine, and evolved into a tailored regimen built over several months.
Acne Defense 5D: product co-created with Ana
The partnership goes beyond visibility: Ana’s direct feedback played an active role in shaping Creamy’s new Acne Defense 5D serum, designed for people who face fast-paced routines and skin under constant stress. Her experience helped guide texture, performance and practicality requirements.
According to co-CEO Gabriel Beleze, Ana embodies Creamy’s current moment, growing alongside its audience while focusing on what really matters. The serum launches on February 9 on Creamy’s own channels, in a 30 ml format, priced at R$78.94 or R$74.99 when paid via Pix .
About Creamy
Founded in 2019 by physician Luiz Romancini, Creamy believes in the transformative power of science when paired with innovation and smart design. The brand formulates high-performance skincare with proven active ingredients, aiming to make science-driven skin solutions more accessible .
Creamy’s mission goes beyond skin: it seeks to promote self-esteem through safe, creative and effective products, using a tone of voice close to everyday consumers. In doing so, the brand stands out for democratizing high-performance skincare in Brazil .