Shopping Leblon installed a high-resolution LED screen at its main entrance, with \(110\) m², designed by Índio da Costa and operated by Helloo.
Shopping Leblon announced the installation of an iconic LED screen at the mall’s main entrance. The new visual communication structure reinforces the mall’s positioning around experience and connection with major brands.
The initiative follows a global movement in which digital displays go beyond advertising. In this way, they become elements of experience, entertainment, and visual attraction for residents, visitors, and tourists.
Structure and design
With more than \(110\) m² of high-resolution LED panels, the project stands out for brightness and visual impact. In addition, the screen becomes a new focal point for people circulating in the area.
The design was developed by the Índio da Costa office. Next, the screen was integrated into Shopping Leblon’s broader media and experience strategy.
Operations and media strategy
The screen is operated by Helloo, an out-of-home media platform responsible for the format’s technical execution. Thus, the partnership aims to deliver a premium media product aligned with innovation in the category.
According to the mall, the new display expands its dialogue with the public and strengthens the experience from the moment of arrival. Therefore, visual communication becomes part of the customer’s first impression.
What Shopping Leblon says
“The way people arrive at Shopping Leblon is also part of the experience. Remodeling the main entrance is a strategic project designed to transform customer arrival and improve the mall’s first impression. The new screen reinforces this concept by creating a strong visual presence and connection with the public, bringing consumers closer to the brand universe and strengthening the experience from the first contact,” said Rodrigo Lovatti, Shopping Leblon’s superintendent.
Experience-focused initiatives
The new screen adds to Shopping Leblon initiatives focused on customer experience. These include the expansion of the dining area on Level 4 and interactive exhibitions such as Cazuza Exagerado.
The mall also cites international partnerships, including a collaboration with Printemps in Paris for Solar customers. Finally, the set of actions reinforces Shopping Leblon as a Rio hub for fashion, lifestyle, gastronomy, and culture.