Skol Block on Feb. 8 offers a free show led by Calvin Harris, with Nattan, Xand Avião, Zé Vaqueiro and Felipe Amorim.
Global DJ set to debut on a trio
São Paulo’s Carnival is set for an unprecedented moment on the Consolação circuit. Skol, a sponsor of the city’s street festivities, announced Calvin Harris as the headliner of Bloco Skol. The performance will be free and takes place on February 8.
Harris will play on a trio elétrico for the first time. As a result, Skol says it will turn the route into a major celebration. The activation also marks the brand’s return to São Paulo’s Carnival.
Alongside the international guest, the line-up includes Nattan, Xand Avião, Zé Vaqueiro and Felipe Amorim. Next, the concept pairs global scale with Brazilian street-party energy. The goal is to highlight the event’s musical plurality.
“Bringing icons from Brazil and the global scene to the heart of São Paulo is our way of showing street Carnival can surprise people.”
Brand frames the comeback as entertainment
Felipe Cerchiari, Skol’s marketing director, says the brand stands for fun and innovation. In addition, he states the delivery is built around pure entertainment for the crowd. He also says the comeback aims to be memorable for millions.
With billions of plays, Harris is described as the world’s second most-listened DJ. However, Skol positions the appearance as a gift to an open, public street Carnival. The company ties the move to its “rounder” brand message.
On top of the trio, the crowd will also follow major hits from Nattan and Xand Avião’s forró legacy. Meanwhile, Zé Vaqueiro and Felipe Amorim round out the program. Organizers say the mix will amplify the Consolação vibe.
“Skol’s DNA has always been democratic and vibrant; bringing Calvin Harris together with giants of our music celebrates Carnival’s plurality.”
VYBBE partnership spotlights Brazilian acts
The Brazilian line-up is presented as a partnership with VYBBE, a music platform. The company says it represents Brazil in its plurality. In this way, the project connects genres, regions and audiences tied to street culture.
The release highlights audience figures for the artists. Nattan is listed with over 15.7 million monthly Spotify listeners. On the other hand, Xand Avião is listed with more than 11.4 million monthly listeners.
Zé Vaqueiro is listed with 6.8 million monthly listeners on Spotify. Felipe Amorim is cited for reaching No. 1 on Spotify Brazil. Thus, Skol positions the line-up as a bridge between digital scale and the streets.
About Calvin Harris
Calvin Harris is a producer, DJ and songwriter and a leading name in electronic music. The release credits him with more than 40 billion audio and video streams. In addition, it lists collaborations with Frank Ocean, Pharrell Williams, Rihanna, The Weeknd and Travis Scott.
He has nominations at the MTV Video Music Awards and the Grammy Awards. Next, the material cites a 2013 Grammy win for Best Music Video with “We Found Love.” The release also points to strong performance on streaming platforms.
About Nattan
Nattan is presented as a major name in contemporary Brazilian music. He is listed with more than 15.7 million monthly listeners on Spotify. In addition, the release cites an average of 87 million monthly streams.
On social media, he is listed with 11.2 million Instagram followers and 3.6 million on TikTok. As a result, the release emphasizes his connection with a young, digital audience. The text also mentions large-scale national projects and events.
About Xand Avião
With more than 22 years in music, Xand Avião is described as a forró reference. The release lists over 18.8 million followers across social platforms. In addition, it credits him with more than 11.4 million monthly Spotify listeners.
According to the material, the artist remains relevant across generations. Next, it points to his presence on major Brazilian stages. His repertoire is part of the Bloco Skol program.
About Zé Vaqueiro
Zé Vaqueiro is described as a leading figure in the new generation of forró and piseiro. The release lists 6.8 million monthly Spotify listeners. In addition, it cites more than 6.8 million monthly YouTube views.
The material also lists more than 18 million social followers. In this way, it underscores platform performance and popular appeal. The artist joins the Feb. 8 line-up in Consolação.
About Felipe Amorim
Felipe Amorim is presented as part of a new generation topping charts. The release credits him with more than 3 billion streams and nearly 2 billion YouTube views. In addition, it cites his work as a songwriter behind recent hits.
His recent tracks took him to No. 1 on Spotify Brazil, according to the release. Finally, Skol frames the booking as a mix of global and Brazilian music. The free show happens on the Consolação circuit on February 8.