99 announces Ivete Sangalo on a free electric trio in São Paulo on February 7, with activations in Rio and support in Salvador.
99 confirmed a milestone for São Paulo’s pre-Carnival season. For the first time, Ivete Sangalo will perform for free on an electric trio in the city’s streets. In addition, the brand promises special appearances in blocos in São Paulo and Rio.
The initiative is part of the campaign “Brazil asks for more than an app. Brazil asks for 99”. In this way, the company expands its presence across major Carnival street scenes. The plan includes actions in São Paulo, Rio de Janeiro, and Salvador.
“Quem Pede, Pede” bloco in São Paulo
99 will present the “Quem Pede, Pede” bloco with Ivete on February 7. The event marks the singer’s first free trio performance for São Paulo’s public. Next, the brand says it will deliver a surprise on the bloco day.
The project is part of a broader Carnival program organized nationwide. However, the company also plans a first-time bloco with the singer in Rio on February 1. The parade is called “SeráQPede”, created in partnership with the traditional “SeráQAbre”.
Rio and Salvador on the schedule
Beyond Rio, 99 will sponsor Salvador’s traditional Bloco Coruja. The bloco takes to the streets on February 14 and February 16. In this way, the brand links activations across three major Carnival cities.
To help people meet up, the trios will feature special blimps that work as meeting points. In addition, the brand will distribute giveaways in São Paulo, including a personalized sunglasses item. Activations are produced by VOE, a live marketing agency from Grupo 4ZERO4.
99 executive comments on the plan
“Only a brand that understands what Brazilians ask for can make history at Carnival, so we are very excited to confirm that, for the first time ever, we will have Ivete on a free electric trio for the people of São Paulo and Rio de Janeiro.”
“99’s positioning celebrates the diversity of our portfolio and highlights our Brazilian DNA, which we aim to translate into our actions during the festivities.”
The statements come from Ana Verroni, 99’s CMO. Thus, the company highlights its portfolio and Brazilian identity. At the same time, it emphasizes the fan experience during the season.
Mobility and 99Food at Rio Carnival 2026
99 says it is an official sponsor of São Paulo, Rio, and Salvador street Carnivals. The brand also points to two-wheel and four-wheel ride categories to reach and leave blocos. However, the text states one category is not available in São Paulo.
Meanwhile, 99Food will be the official delivery service for Rio Carnival 2026. At Sapucaí and the Carnaval FAN Fest in Copacabana, the brand promises an on-avenue activation focused on awareness and communication. In addition, it will offer benefits such as free delivery and R$99 in coupons.
To report on the brand’s actions during the period, 99 will have Sabrina Sato as one of its official correspondents. In this way, the company expands visibility for the initiatives. The strategy aligns with its Carnival 2026 campaign launch.
Campaign highlights app expansion
99 recently launched its Carnival 2026 campaign with the line “Brazil asks for more than an app. Brazil asks for 99”. The film will roll out across TV, social media, and OOH. Next, the company says the message reflects service expansion over the past year.
“Our app is already part of the daily lives of more than 60 million people, so it’s only natural to celebrate how our solutions make everyone’s life easier — with services for delivery and freight brokerage, mobility, delivery, and financial services.”
The campaign was created by CP+B and features Ivete as the protagonist. Therefore, the brand aims to show how multiple needs can be handled within the 99 app. The storyline uses the singer’s busy Carnival routine as its backdrop.
About 99
99 is a technology company that offers convenience and solutions for Brazilians’ needs. The app is part of global company DiDi Chuxing (DiDi). In Brazil, it connects people to mobility, payments, and delivery services.