‘Our Calvins’, an evolution of #mycalvins, debuts with Grace Van Patten and Jackson White wearing limited-edition underwear and Valentine’s loungewear.
Calvin Klein has launched ‘Our Calvins’ for Valentine’s Day. The campaign is presented as an evolution of the iconic #mycalvins platform. In addition, it invites fans worldwide to ask who they share their Calvins with.
The first chapter features actors Grace Van Patten and Jackson White, stars of “Tell Me Lies.” They wear limited-edition underwear and the brand’s Valentine’s loungewear capsule. This way, the concept centers on intimacy and comfort.
Directed by Zora Sicher, built around authentic moments
The campaign was filmed and directed by Zora Sicher. The couple, on-screen and in real life, is captured in scenes described as authentic. Next, the storytelling highlights the quiet comfort of being at home together.
After the debut, the brand says additional ‘Our Calvins’ content will be released. The rollout includes a curated cast of influencer couples. Therefore, the campaign aims to inspire followers to participate and share their own stories.
What the actors say
“Calvin Klein has always been about confidence, connection, and being comfortable in your own skin. Valentine’s Day is a great excuse to celebrate that kind of closeness. This campaign is about the light and intimate moments—when you can be yourself, laugh, and simply have fun,” Grace Van Patten says.
“There was something very intimate about this experience that made it different from other projects. Wearing only our Calvins, we could be fully present with each other and enjoy how special and natural our connection is,” Jackson White says.
About Calvin Klein
Calvin Klein is a global leader in fashion and lifestyle. Founded in 1968 in New York City, the brand is known for a minimalist and sensual aesthetic. In addition, it emphasizes bold, nonconformist ideals across products and communication.
According to the company, its products prioritize responsible design and high quality, while removing unnecessary details. Calvin Klein also highlights continued investment in emerging digital platforms and modern marketing campaigns. Finally, PVH acquired the brand in 2003.