Adrien Brody joins Lacoste as global eyewear ambassador, renewing the partnership 14 years after the brand’s 2012 campaign.
Back together after 2012
Lacoste has named Adrien Brody as the new global ambassador for its eyewear line. The move marks a return 14 years after their first collaboration. In 2012, the actor fronted the “Unconventional Chic” campaign.
Since then, Brody has remained connected to the brand’s universe. Moreover, he has been a consistent presence at Lacoste fashion shows. In this way, the company positions the partnership as a long-term creative affinity.
Career highlights and awards
Adrien Brody is a two-time Best Actor Oscar winner. He is recognized for “The Brutalist” (2024), directed by Brady Corbet, and “The Pianist” (2002), directed by Roman Polanski. However, the release also points to awards such as BAFTA, Golden Globe and Critics Choice for “The Brutalist”.
The recognition for “The Brutalist” came 22 years after his first Oscar. Moreover, his first win came when he was 29 years old. As a result, the statement says he became the youngest Best Actor winner in the category’s history.
Over the years, Brody has collaborated with directors including Wes Anderson, Steven Soderbergh, Spike Lee and Peter Jackson. Next, the text mentions an Olivier Award nomination for his London stage debut in “Fear of 13”. It also cites Emmy nominations for “Houdini” and “Succession”.
Beyond acting, he produces films through Fable House. On the other hand, the release says Brody is also a painter and a music producer. In this way, Lacoste links the campaign to a broader artistic profile.
Brody’s statement
“I’m honored to join the Lacoste family as the global ambassador for its newest eyewear campaign. Lacoste has always stood for style, authenticity, and craftsmanship excellence, and I’m excited to continue our friendship and collaboration with this new campaign.”
Lacoste Eyewear details
According to the brand, Lacoste Eyewear blends heritage with contemporary style. The sunglasses presented with Adrien Brody are described as modern, lightweight and geometric. Moreover, the statement highlights a contemporary design tied to Lacoste’s authentic heritage.
The bio-injected front is designed to keep the frame comfortable and easy to wear. Meanwhile, the acetate temples include a finely engraved metal wire within the core. Therefore, the brand says the structure adds durability and refinement.
The release points to the crocodile’s metal detail as a timeless signature. Next, it mentions a premium hinge to strengthen the build with precision. Finally, Lacoste says the design balances comfort, sophistication and a strong identity.
About Lacoste
Lacoste traces its origins back to the 1920s with René Lacoste, according to the brand. The statement says his inventions reshaped tennis and influenced fashion. In 1927, René replaced long-sleeved woven shirts on the court with an innovative new shirt.
Next, the piece evolved into what became the Lacoste polo, launched in 1933 with an advertising campaign. Since then, the brand says it has balanced elegance, freedom of movement and comfort. In this way, Lacoste positions its collections as faithful to that heritage.