Maria Filó announces unprecedented partnership with Rio Open, featuring tennis bags and exclusive scarf blending Carioca style and sports functionality.
Pioneering Fashion and Sports Partnership
Maria Filó, from Azzas 2154 group, sealed exclusive deal with Rio Open. Thus, the tournament debuts its first collab with a Brazilian fashion brand. The union celebrates Carioca soul in functional pieces.
The event, presented by Claro, highlights sports and versatility. In this way, the collection captures Rio de Janeiro’s vibrant rhythm.
Details on Bags and Accessories
The bags come in two models. The first uses leather and suede with removable racket cover. On the other hand, it offers sophistication for daily routines and training.
The second, in canvas, emphasizes lightness and practicality. Meanwhile, the exclusive scarf features Paisley print with mini racket and tip charms.
“The partnership seeks to translate the sports lifestyle and authenticity of the Maria Filó woman into pieces—charming, timeless, and free.”
Maria Rita Magalhães Pinto, Maria Filó’s creative director, reinforces the connection. Additionally, the collab strengthens the brand’s boho DNA in sports.
Rio Open Statement
“Rio Open has always sought to celebrate the Carioca spirit uniting sports, style, and a lifestyle unique to our city.”
Marcia Casz, Rio Open general director, highlights the expanded narrative. This way, the pieces bring tournament experience to everyday life.
Availability and Limited Edition
The items are on sale at select Maria Filó stores in São Paulo and Rio de Janeiro. Next, themed displays mark the collection in the state capital.
However, an exclusive pop-up store opens at Jockey Club Brasileiro. Finally, it operates from February 14 to 22 during the tournament.