Premium optics chain Oculum repositions glasses as wellness allies with ambassador Ana Paula Padrão in national eye health campaign.
Oculum, across 19 states, debuts campaign starring Ana Paula Padrão. The journalist embodies wellness as lifestyle. In addition, it ties visual health to daily self-care.
Wellness shifts from trend to core value. Screen-heavy routines demand eye protection. Thus, glasses play key roles in life quality.
Vision as wellness pillar
Campaign spotlights eyes in digital age. Glasses blend style, tech and safeguard. Thiago Teixeira, CEO, underscores routine and performance impact.
“Caring for vision means caring for routine, health and living well experience.”
Slogan “Padrão que se vê” links ambassador’s name to brand ethos. CarvaHub crafts national rollout on TV, GloboNews and Globoplay.
Ana Paula curates collections
Ana Paula picks sunglasses and prescription frames. Partnership since 2024 stresses authenticity and mindful consumption. Yet, it boosts sophistication and purpose.
Wellness shapes Oculum’s narrative. Brands deliver lasting experiences. As such, they match varied life stages and paces.
Premium retail growth
Recife-founded 26 years ago, Oculum eyes 49 stores by 2025 end. Revenue targets R$170 million, up 15%. Goal hits 100 units by 2026.
Spans 28 cities and 19 states. Personalized service and global brands set it apart. Ultimately, it cements premium retail leadership.