Latin America’s largest entertainment pool debuts in Jericoacoara with Alok show and thousands at Brazil’s biggest Pre-New Year’s bash.
Grand Opening Event
Blue Lagoon Alchymist launched in Jericoacoara. Thousands attended the event. It positioned the spot on Brazil’s national big-event circuit.
Alok‘s super show stole the spotlight. Artistic interventions lit up the night. Special effects enhanced the spectacle.
A performance inspired by Iracema, by José de Alencar, celebrated Cearense culture. Thus, Grupo Alchymist upheld its artistic pillars.
Economic Boost for Locality
The pre-New Year’s event energized Jericoacoara’s economy. Hotels, transport, and restaurants saw surges. Markets benefited too.
This Pre-New Year’s moves Jericoacoara’s entire economic chain, from hotels to transport.
Clea Girão, commercial director, noted the impact. Meanwhile, it elevated the destination for major events.
Blue Lagoon opens to the public today at noon. Entry requires tickets starting at R$90. In turn, it will draw more visitors.