Livá Hotéis & Resorts unveils Summer Livá 2025-2026, highlighting diverse destinations and exclusive benefits for guests and partners.
Summer campaign puts destinations in the spotlight
The new summer campaign from Livá Hotéis & Resorts is built on the idea that the season cannot be contained in a single place. In this sense, all destinations in the network, from the coast to the mountains, are positioned as main attractions for the 2025-2026 season.
Developed from a traveler behavior study, the initiative also highlights less traditional summer regions, such as mountain destinations. Moreover, the campaign aims to boost travel intent during the most vibrant period of the year.
Different ways of living the summer
The creative concept reinforces that each traveler experiences summer in a unique way, whether in a calm or high-energy style. As a result, the narrative embraces those more connected to nature and those who seek cultural experiences.
To give the message a distinctive rhythm, Livá created an original soundtrack inspired by axé, a genre closely associated with Brazilian summer. This sonic identity will be featured across social media and digital content throughout the campaign.
Themed spaces and special programming
In practice, Summer Livá comes to life in the digital environment and in themed spaces within the brand’s hotels. Thus, properties will host special programming and activations that reflect movement, light and the diversity of the season.
Guests staying between December and March will have access to exclusive offers for their next stay, encouraging repeat visits. Meanwhile, B2B partners, including agencies and tour operators, will benefit from differentiated commercial conditions.
Summer Livá becomes a year-round project
The official launch took place at 12:12 p.m. on December 12, marking the start of a project that will no longer be purely seasonal. Consequently, “Summer Livá” is now part of the brand’s annual calendar, with tailored approaches for both B2B and B2C audiences.
According to Guilherme Silva, Communication and Marketing Manager at Livá, the goal is to turn the geographical diversity of destinations into a sensory experience. Therefore, the campaign seeks to enhance the company’s positioning in leisure travel and strengthen the bond between people and inspiring places.
About Livá Hotéis & Resorts
Livá Hotéis & Resorts operates as an independent manager of multi-brand fractional ownership properties. In this role, it offers hotel management solutions focused on efficiency, innovation and guest experience.
The company positions itself with a disruptive approach to hotel and resort operations, combining professional management with attention to different traveler profiles. In this way, Livá consolidates a diversified presence in several destinations and reinforces its leisure-focused hospitality strategy.
