Silvia Braz and Arezzo gather fashion personalities for an intimate Christmas lunch at Soho House in São Paulo.
Festive year-end gathering
Communicator Silvia Braz welcomed guests on Thursday (11) for a special Christmas lunch in partnership with Arezzo. The event took place at Soho House, in São Paulo, symbolically opening the brand’s December celebrations.
Silvia has a long-standing relationship with the brand, taking part in campaigns and activations throughout the Arezzo calendar in recent years. In this context, the lunch reinforced the closeness and continuity of this collaboration.
Guests and intimate atmosphere
Alongside her daughters Maria Braz (25) and Maria Antônia (20), and her sister Isabela Bussade, Silvia received friends of the brand and fashion personalities. The setting featured a carefully arranged table inspired by Christmas traditions and seasonal rituals.
The guest list included Anttonia Morais, Bianca Corona, Barbara Brito, Patricia Birman, Lilian Pacce, Cassia Avila, Reis Rodrigues, Patsy Scarpa, Malu Pessoa, Tati Pilão, Ana Isabel Carvalho Pinto and Julia Arcangeli, among others. Thus, the lunch brought together influencers, communicators and brand ambassadors in a warm, festive mood.
“Arezzo Sempre Presente” concept
The initiative is part of Arezzo’s holiday celebration agenda, aligned with the concept “Arezzo Sempre Presente” (“Arezzo Always Present”). The campaign highlights gestures, encounters and meaningful exchanges that define the year-end season.
Between conversations and social media posts shared by the guests, the lunch showcased the strong connection between Silvia Braz and Arezzo. Their ongoing partnership remains present in key brand moments and dialogues with Brazilian fashion.
Symbolic start to December celebrations
The event also marked the symbolic start of December celebrations for Arezzo. In this way, it brought together different generations of women who follow Silvia’s path and the brand’s trajectory.
The gathering reinforced a close relationship with Brazilian fashion and with an audience that identifies with Silvia Braz’s style and communication. As a result, the Christmas lunch underlined Arezzo’s positioning as a brand present in meaningful moments of its consumers’ lives.
