Vivara’s ambassador since 2007, Gisele Bündchen joins celebrities and influencers at the jeweler’s year-end dinner in São Paulo.
Supermodel leads guest list in São Paulo
Vivara, Latin America’s largest jewelry brand, welcomes Gisele Bündchen this Thursday (18) for its year-end dinner in São Paulo. The celebration takes place at a special venue chosen exclusively for the occasion. The model has been the face of the brand since 2007 and has starred in campaigns that helped define Vivara’s image.
Gisele joins a select group of special guests, including influencers, journalists and opinion leaders. The event highlights the long-standing partnership between the supermodel and the jeweler. It also underlines Vivara’s strategy of associating its creations with iconic figures in fashion and culture.
Vivara squad gathers prominent Brazilian names
The dinner brings together personalities who have accompanied Vivara’s recent journey in fashion, culture and lifestyle. Confirmed names include Marina Ruy Barbosa, Sabrina Sato, Sasha Meneghel, João Guilherme, Taís and Lázaro Ramos, Fernanda Paes Leme, Isis Valverde and Felipe Titto, among others.
These guests are part of the brand’s squad, frequently involved in campaigns, launches and brand experiences. Their presence reinforces Vivara’s connection with influential voices across different audiences. The dinner serves as a moment to celebrate relationships built throughout the year.
Closing a year of experiences and brand visibility
The event marks the end of a key year for Vivara, defined by projects that brought the jeweler closer to its customers. Throughout 2025, the brand invested in experiential actions, creative collaborations and initiatives that strengthened its position in the Brazilian luxury market. The focus has been on engagement beyond the showcase.
By promoting experiences that combine style, storytelling and proximity, Vivara deepens its relationship with consumers. The year-end dinner is a symbolic way to celebrate these achievements. It also sets the tone for the brand’s next chapter in image and product.
About Vivara
Founded in 1962 as a family-owned store, Vivara has grown over more than six decades to become the largest jewelry chain in Latin America. With a fully integrated business model, the company designs, creates, produces, sells and distributes its products nationwide. Its portfolio spans fine jewelry, watches and accessories.
The brand operates more than 460 Vivara and Life stores across all regions of Brazil. It also relies on a multichannel platform that reaches over 2,900 municipalities. This combination of physical presence and digital reach helps Vivara stay close to consumers throughout the country.
