Panvel debuts a kids’ care line with Lilica Ripilica, blending nostalgia, gentle formulas and playful accessories to connect parents and children.
Nostalgia turned into everyday care
Panvel has launched a new hygiene and beauty collection in partnership with Lilica Ripilica, a beloved Brazilian character that has been part of kids’ fashion and imagination since the 1990s. The collab revives memories from clothing, toys and school supplies, translating them into a line that mixes care, fun and intergenerational connection.
Developed especially for children’s routines, the products feature gentle formulas, delicate fragrances and textures designed to turn daily moments into pleasant experiences. Thus, self-care becomes playful and inviting for little ones.
Haircare line, body splash and lip balm
The haircare range includes shampoo, conditioner and hair gel with lavender flower extract and scent, delivering softness, easy detangling and full respect for children’s scalps. The body splash adds a fresh, light and fun touch, inspired by Lilica’s colorful, optimistic universe.
The lip balm with a tutti frutti scent offers protection, soft shine and a playful detail for kids’ everyday routine. Together, the products encourage healthy care habits in a gentle, joyful way.
Accessories to complete the Lilica universe
To round out the experience, the collection also brings children’s accessories such as hair clips, a cosmetic bag and a small mirror. These items reinforce the character’s fashion-forward, curious and creative personality and make getting ready more fun.
Bringing Lilica Ripilica back in this new format shows how strong brands can cross generations. Revisiting the past and reintroducing emotional symbols turns memories into cultural value, connecting parents’ childhood with their children’s daily lives.
Emotional connection between generations
According to Priscila Barbosa, Panvel’s Head of Marketing, the partnership strengthens this emotional bond. She highlights that Lilica marked the childhood of thousands of Brazilian women and that bringing the character into a kids’ line is a way to connect parents and children through care rituals that touch and create new memories.
For Mario Paravisi, Brand Director at Marisol S.A., owner of Lilica Ripilica, the collab reinforces the character’s role in families’ everyday lives. He notes that Lilica has always been about imagination, affection and intergenerational ties and that her arrival at Panvel, in a kids’ care line, shows how a brand can stay relevant while reinventing itself.
Available in stores, on the website and in the app
The Panvel + Lilica Ripilica collection is already available at Panvel’s physical stores, website and mobile app, making it easy for customers from different regions to access the products and choose how they prefer to shop.
About Panvel
With 50 years of history and more than 650 stores across Rio Grande do Sul, Santa Catarina, Paraná and São Paulo, Panvel is one of southern Brazil’s leading drugstore chains. Its portfolio includes over 15,000 items, from medicines to hygiene and beauty, plus more than 1,000 private-label products.
The chain follows a multichannel strategy, integrating brick-and-mortar stores with the Alô Panvel delivery service, Panvel app, Click & Collect and online store, with nationwide delivery. Alô Panvel now features Sofia technology, allowing customers to send messages to obtain medication guidance, ask questions, find stores and even place orders, making the experience more agile, convenient and personalized.