Popupster connects property owners to brands and professionals, offering flexible rentals to monetize idle commercial spaces.
Popupster emerges as an innovative solution to activate and monetize idle commercial properties by connecting owners with brands, production companies and professionals seeking exclusive temporary spaces. Inspired by the pop-up spaces concept, the platform works as an “Airbnb for commercial spaces”, enabling short-term, flexible rentals.
Platform origin and concept
The idea was born from the experience of founder Fernando Marques, who after living seven years in New York realized how difficult it was to find short-term rental spaces with identity. Upon returning to Brazil, he noticed the high number of closed stores and unused properties in large urban centers.
“While looking for a venue for an exhibition, I realized how hard it is to find spaces available for short rentals, especially when you want something with character. Popupster was born from the desire to simplify this process and bring forgotten spaces back to life,” says Marques.
How the system works
The platform allows owners to list their spaces quickly and free of charge, receiving proposals directly from potential renters. Rentals can be made by the hour, day or for specific periods, giving owners full control over approvals.
One of its key differentiators is the free professional photo service for properties without promotional images, currently available in São Paulo. Payments are processed securely, ensuring transparent transactions for all parties involved.
Market potential and urban impact
The urban scenario highlights the platform’s relevance. In São Paulo, between 60% and 80% of active ground-floor commercial spaces remain vacant, mainly due to rigid contracts, high costs and lack of flexibility in traditional rental models.
Popupster counters this trend by transforming idle properties into venues for events, brand activations, filming, meetings and immersive experiences, contributing to the revitalization of urban areas.
Growth and future plans
After just two months of operation, Popupster already lists properties in eight Brazilian states. The company plans nationwide expansion, the launch of a mobile app and the development of partnerships with real estate brokers, as well as opening opportunities for new investors.
“More than a rental tool, Popupster represents a new perspective on city use, turning empty spaces into temporary stages for business, art and experiences,” concludes Marques.
