New pop-up at BarraShopping showcases Elseve’s 2026 innovation through a sensory beauty and science experience.
A celebration of science, beauty, and innovation
Starting February 19, L’Oréal Paris® invites the public to the Elseve Collagen Lifter pop-up at BarraShopping, Rio de Janeiro. This immersive experience marks the brand’s biggest launch of 2026, blending cutting-edge science and sensory engagement to demonstrate the results of its newest haircare innovation.
Visitors will explore the scientific expertise behind L’Oréal Paris® and discover how its research transforms into formulas that deliver measurable results. The interactive journey allows participants to experience the before-and-after benefits of Elseve Collagen Lifter through on-site consultations and product testing.
TikTok integration and digital engagement
The pop-up will feature a dedicated TikTok Shop studio, designed as a glass “aquarium,” where creators will produce live content throughout the event. With more than 360 hours of digital coverage, the initiative brings offline and online experiences together to introduce Collagen Lifter to a broader audience.
Through this activation, Elseve reinforces its identity as a brand that merges science, technology, and real-world experience, meeting the expectations of consumers seeking stronger, fuller, and healthier hair without heaviness.
Service – Elseve Collagen Lifter Pop-up
Location: BarraShopping (Lagoa Level, in front of C&A), Barra da Tijuca – Rio de Janeiro, Brazil
Opening date: February 19, 2026 – from 4 p.m.
Opening hours: Monday to Saturday, 10 a.m.–10 p.m.; Sunday, 1 p.m.–9 p.m.
Registration: https://www.loreal-paris.com.br/experiencia-collagen-lifter“>www.loreal-paris.com.br/experiencia-collagen-lifter