Shot by Sam Rock, the campaign celebrates femininity, natural light, and freedom in coastal landscapes.
Light, movement, and authenticity
Set against a radiant seaside backdrop, Chloé’s Summer 2026 campaign captures a vision of freedom, sisterhood, and instinctive femininity. Photographed from sunrise to sunset, the imagery explores the harmony between silhouette, motion, and nature, echoing the Maison’s founding essence.
Light takes center stage, shaping the atmosphere throughout the day and emphasizing the collection’s ease and spontaneity. Featuring Awar Odhiang, Jacqui Hooper, Julia Stegner, Noor Khan, Song Ah Woo, and Stella Hanan, the campaign portrays a collective expression of natural confidence and connection.
Chemena Kamali’s creative vision
“I wanted to capture the rhythm of a summer day — the changing light, the warmth of the sun, and the sense of flow,” explains Chemena Kamali, the brand’s Creative Director. “This luminosity and spontaneity have always been at the heart of Chloé.”
The Summer 2026 collection will arrive at Chloé’s boutique in Shopping Cidade Jardim, São Paulo, in August 2026. With film direction by Romain Wygas and styling by Elodie David Touboul, the campaign embodies the Maison’s delicate yet powerful femininity.
House legacy and leadership
Founded in 1952 by Gaby Aghion, Chloé pioneered luxury ready-to-wear by freeing women from rigid fashion codes. Under Chemena Kamali’s creative direction, the brand continues to celebrate natural elegance and freedom of expression.
Born in Germany, Kamali earned her master’s degree in fashion from Central Saint Martins in London. With over two decades of experience, she previously worked with Phoebe Philo and Clare Waight Keller at Chloé and later led Ready-to-Wear design at Saint Laurent before rejoining the Maison in 2023 as Creative Director.