Mercado Pago will offer 26 original Anitta “Ensaios” outfits for R$ 250 each, sold exclusively via Mercado Pago credit card on her official Mercado Livre store.
Mercado Pago has announced a new initiative with Anitta, an ambassador for the financial institution, featuring the exclusive sale of original outfits worn during the “Ensaios da Anitta” tour. Sales begin on February 6 through the artist’s official store on Mercado Livre. In addition, the drop includes pieces from the 2024 and 2025 editions.
A total of 26 looks will be made available exclusively to Mercado Pago customers. The rollout will be split into four stages: 4 looks in the first batch, 8 in the second, and 7 looks in each of the last two batches. In this way, the initiative structures access across multiple releases.
The first store access link will be posted on the singer’s social profiles on Feb. 6. However, purchases will be limited to one payment method. Transactions can be made only with a Mercado Pago credit card.
“I promised and delivered with Mercado Pago’s help. Some of my most iconic Carnival looks will be available for my fans who are customers of the digital bank that doubles your returns. The idea came from seeing how dedicated they are in creating beautiful, themed outfits to attend Ensaios da Anitta, and I thought: why not make available some pieces I’ve kept, which are beautiful and should be seen?”
According to the announcement, each outfit will cost R$ 250.00. There will also be a limit of one unit per purchase. As a result, the brand aims to give more fans a chance to secure a keepsake.
Installments and double cashback
Beyond exclusive access, Mercado Pago says it boosted Carnival-period benefits. Buyers will be able to pay in installments. In addition, Meli+ customers can access double cashback under the “Tudo em Dobro” campaign featuring Anitta and Larissa.
“This initiative reflects our growth strategy: using culture and entertainment as levers to generate real value for customers and encourage smarter use of our financial products.”
“Anitta’s store is a clear example of how we listen and connect fans, consumption, and financial benefits that only Mercado Pago can offer.”
The quotes are from Felipe Castaño, Mercado Pago’s Head of Growth and Marketing. He says the strategy blends culture, consumption, and financial products. In this way, the company aims to strengthen engagement across its ecosystem.
About Mercado Pago
Mercado Pago is the financial institution within Mercado Livre Group and has operated in Brazil since 2004. The company reports more than 72 million active users in Latin America, based on Q3 2025 data. In addition, it operates in eight countries and offers payments, credit, investments, insurance, and benefits management solutions.
According to the text, Mercado Pago has an NPS of 78 and is cited as the player with the best experience for core users, based on NPS Prism by Bain & Company. Therefore, the company positions itself as expanding access to financial services and connecting customers to Mercado Livre’s broader ecosystem.