Ludmilla’s “Fragmentos” is a Music Video Festival finalist in the Visualizer category, highlighting the project’s audiovisual strength.
Ludmilla’s album “Fragmentos” has been named a finalist at the Music Video Festival (MVF) in the Visualizer category. The nomination places the project among the highlights of one of the industry’s most recognized awards. In addition, it underscores the album’s impact as an audiovisual experience.
The MVF is a Brazilian festival and award with international recognition, dedicated exclusively to music videos. It emphasizes audiovisual language, creative direction, and visual innovation in music. As a result, it operates like a film festival for music videos, with winners selected by a specialized jury rather than popular vote.
Competition in the Visualizer category
In the Visualizer category, “Fragmentos” competes against “Brilha Pra Mim” by Hodari, “Levei a Noite” by Djavan, “Eu, Você, Ele e Ela” by Anavitória, and “Hasos” by Baco Exu do Blues. In this way, the shortlist brings together artists across generations and styles.
The selection also reflects the growing relevance of the visualizer format. On the other hand, it signals a wider push to treat visuals as an extension of an album’s narrative. Therefore, the nomination broadens the project’s reach beyond audio alone.
R&B, Brazilian roots, and album narrative
Released in November, “Fragmentos” features 15 tracks and presents a carefully crafted collection of R&B songs. The material reflects the artist’s life, journey, loves, challenges, and discoveries. Next, the album highlights powerful vocals in arrangements designed to showcase Ludmilla’s expressiveness.
The project blends Rhythm and Blues with elements of Rio funk, samba, pagode, ijexá, and other distinctly Brazilian sounds. In this way, it builds a hybrid yet cohesive identity. At the same time, it sustains a repertoire shaped by a strong vocal signature.
Visual concept and creative process
The concept is built around assembling fragments of experiences that shaped Ludmilla as a woman and as an artist. That narrative is also reflected in the album cover. Surrounded by trophies, she holds a welding machine, with sparks emerging from her chest, symbolizing the act of fusing memories and emotions into a single construction.
“We created a universe of its own for the album, placing each song in phases and challenges. A major clash between vulnerability and triumph, where she finds room to relive, love, and begin again. We wanted the audience to see not only the shine, but also the pain behind it,” explains creative director Gabe Lima.
According to Gabe Lima, the creative direction merges elements of reality and imagination, turning each visual into an extension of the musical narrative. In addition, Ludmilla took an active role throughout the process, collaborating with Gabe Lima and the Puritana studio team to shape sets and atmospheres tied to reinvention, overcoming challenges, and the breadth of her trajectory.
“I learned a lot in this process. Lud was fully committed to the concept—creating with us, pitching ideas, and celebrating every step. We built this universe literally, inside a huge warehouse, with long sets and a demanding pace. We were all on the same wavelength, happy with what we were creating,” Gabe adds.