Pepita launches “Pepita Ora Dia” and “Pepita Ora Noite” with Ora Cosméticos, selling via the brand’s e-commerce from \(R\$ 39.90\) each.
Singer, actress, host and businesswoman Pepita, the stage name of Priscila Nogueira, has launched her first authorial, unisex fragrances: “Pepita Ora Dia” and “Pepita Ora Noite.” These are the first products to officially carry her name. In addition, the release marks her debut as an entrepreneur in beauty and perfumery through a partnership with Ora Cosméticos.
The product arrives in a portable format: a solid perfume stick. According to the concept, the choice translates identity, practicality and presence for everyday use. In this way, the brand targets consumers looking for easy fragrance application across different occasions.
Ora Cosméticos’ strategy
Ora Cosméticos founder Sonia Iervolino says developing the product represents a new moment for the company. She adds that the launch also marks the debut of the brand’s B2C line. In addition, she highlights the goal of combining technical know-how with the partnership’s creative force.
“Developing ‘Pepita Ora’ represents a new moment for Ora Cosméticos, also marking the launch of our B2C line. We aimed to create an innovative, functional product full of identity, combining our technical know-how with the creative strength of this partnership,” says Sonia Iervolino.
How the stick perfume idea emerged
The idea came from a real-life moment during Carnival, when Pepita says she was prevented from entering an event with a traditional perfume bottle. That sparked the insight to create a safer, more practical option to carry. As a result, the solid stick concept is positioned as compact and suited for routines, sports, parties, and concerts.
“Entrepreneurship is also telling our story in another way. This perfume comes from a need of mine, from my routine. I like to always be scented, but I wanted something practical that I could take anywhere without worry,” Pepita says.
Two scents: Day and Night
Co-created with Ora Cosméticos, “Pepita Ora Dia” features a fruity floral fragrance described as light and luminous. “Pepita Ora Noite” is presented as more intense, with a fruity woody base. In addition, the stick format enables precise, discreet application and easy transport, according to the text.
The launch comes at a symbolic time for the artist, who recently turned 43 on January 25. Pepita is also Queen of the Drumline at Unidos de São Lucas and is described as the only trans woman to hold that role among samba schools. In this way, the project is framed as both a representation milestone and a new career chapter.
Launch event and sales
The official launch took place on January 28 in São Paulo at an event for invited guests. Among those mentioned is content creator and entrepreneur Boca Rosa, who appears in the first photo campaign for the product. In addition, sales begin through Ora Cosméticos’ e-commerce.
According to the release, each perfume is priced at \(R\$ 39.90\) as a launch promotion. Finally, the project is positioned as a creative solution turning personal experience into product innovation. As a result, Pepita enters perfumery with an authorial offering.