“Studio Sessions” connects fashion and music, revisits Maria Filó’s boho DNA, and features Clarissa Muller as the campaign face.
Maria Filó, part of the Azzas 2154 group portfolio, introduced its Winter 26 collection titled “Studio Sessions.” The brand tapped singer Clarissa Muller as the face of the campaign. As a result, the launch underscores a creative bridge between music-making and a boho aesthetic.
Inspired by the intimate feel of 1970s music studios, the campaign was set in a real studio. The scene includes analog recorders and vintage instruments. In addition, the imagery highlights rehearsal, improvisation, and the pauses that shape creation.
Campaign and creative direction
Within the narrative, Clarissa moves between performance and introspection. The brand frames her as a portrait of a woman who lives her backstage moments intensely. Meanwhile, the warm, studio atmosphere supports the season’s concept.
The choice of Clarissa was described as strategic to unify the collection’s message. According to the brand, she brings the authenticity needed to represent a free and sensitive femininity. In this way, the campaign strengthens the launch’s authorial tone.
“There are songs that vibrate at a different frequency, and that’s how each piece in this collection was born. We brought Clarissa because she embodies the sensitivity of someone who creates. ‘Studio Sessions’ celebrates the process, the subtle glow that turns the ordinary into something unforgettable, and vintage aesthetics through our lens: light, authentic, and full of bossa,” says Maria Rita Magalhães Pinto, Maria Filó’s creative director.
“The studio is a welcoming place with a unique energy. Seeing Maria Filó’s fashion talk to that universe, with pieces that tell stories, made me feel at home. It’s a collection for people who build their own soundtrack with charm and lightness,” Clarissa Muller adds.
Textures, prints, and styling
Maria Filó’s winter lineup arrives with statement textures led by structured knits. Velvet appears with a refined approach. In addition, flowing blouses and dresses bring movement to the silhouettes.
The visual identity features dark-ground florals, maxi paisleys, and animal print. The proposal revisits classics with a contemporary twist. That said, the overall direction keeps the brand’s boho DNA front and center.
Handcrafted details, fringe, and ties serve as seasonal signatures. Styling highlights scarves, bands, and belts to finish each look. Finally, earthy tones form the base, contrasted by vibrant greens, blues, and purples.
Availability
The “Studio Sessions” collection became available for purchase on January 28 via the brand’s app. It then reached the website and physical stores on January 29. Ultimately, Maria Filó positions the launch as a meeting point between classic and contemporary.