Havan launched Minotauro Energy in Brusque, Santa Catarina, with Luciano Hang, Minotauro and Minotouro; the line includes new flavors and sugar-free versions.
Havan hosted the official launch of Minotauro Energy on Tuesday afternoon, the 27th. The new energy drink line was developed in partnership with Água da Serra, a traditional beverage producer in southern Brazil.
The event took place at the food court of the Brusque (SC) store. In addition, it brought together customers, invited guests, and fans of the Nogueira brothers.
Hang, Minotauro, and Minotouro attend
Businessman Luciano Hang attended the launch alongside fighters Rodrigo Minotauro and Rogério Minotouro. Next, the athletes posed for photos with the public and spoke with the press.
“Minotauro has been my friend for a long time, and I wanted to honor this project by bringing the launch to Santa Catarina, here at Havan. If this energy drink is as good as he is as a person and professional, I have no doubt it will be a major success in the country.”
Hang also mentioned the partnership with Água da Serra, a Santa Catarina company with more than eight decades of operations. In this way, he highlighted the combination of Minotauro’s name with a nearly century-old local industry.
Product details and rollout
During the event, attendees got a close look at Minotauro Energy. The product arrives with a bold visual identity, new flavors, and sugar-free versions.
The line is already starting distribution in Santa Catarina and Paraná. As a result, the brand begins its rollout in southern Brazil with an initial retail push.
Why Brusque and social initiatives
“Brusque represents the strength of Santa Catarina’s industry. Being alongside Havan, one of Brazil’s most prosperous companies, is a good sign to start this project on the right foot.”
Minotauro also pointed to his partnership with Hang on social initiatives in Rio Grande do Sul. However, the work has focused on rebuilding homes for families impacted by flooding.
According to him, dozens of homes have already been delivered, with new phases planned for the coming months. Finally, he said the initiative will continue with additional steps.