The Anitta x Chilli Beans collection arrives Jan. 26 starting at R$199.99, featuring eyewear, watches and accessories with a new customizable charm system.
Chilli Beans announced a new collaboration with pop star Anitta for summer 2026. The Anitta x Chilli Beans release includes eyewear, watches, and accessories designed around attitude and Brazilian identity.
The launch introduces a new brand feature: customizable charms and pendants. In this way, eyewear becomes more personal through an interchangeable styling system.
Real life glam and Brazilcore references
The collection draws from real life glam, bringing bold, playful looks into everyday life. Moreover, it blends street glam, a reworked office core, and Brazilcore 2.0.
Metallic textures and glam details appear alongside tropical and urban cues. Thus, the line aims to connect with Gen Z and its push for aesthetic freedom.
“I made a point of bringing eyewear for every taste in my collection: fashion-forward, urban glam, more classic, but all 100% Brazilian. The charms and pendants are a show on their own. I’m sure this collection will win over my fans and Chilli Beans fans this summer,” Anitta said.
Eyewear built for charms
The main highlight is the debut of charms as a new Chilli Beans attribute. Sunglasses and optical frames feature special temple structures designed to attach removable pendants.
The elements include metallic miniatures, symbols linked to the artist’s style, and pop-culture references. In addition, the line features the “Girl from Honório” metal sticker as a nod to Anitta’s neighborhood.
According to the brand, the concept opens a new chapter by introducing collectible, interchangeable accessories. Therefore, it expands creative possibilities and self-expression.
Shapes, optical styles, and accessories
Sunglasses come with metallic temples featuring the iconic “A of Anitta.” Shapes were selected and approved by the artist, with finishes inspired by frames she wears in daily life.
Optical styles explore a tropical office core approach with smaller, fashion-forward frames adapted to Brazilian lifestyle. Meanwhile, watches and accessories add chains, metallic textures, and layered styling.
“Anitta is synonymous with attitude, authenticity, and Brazilian identity for the whole world. This collab reflects that spirit and marks a new moment for Chilli Beans, with charms taking eyewear customization to another level. It’s a collection for people who like to create their own style. Once again, Chilli Beans and Anitta meet with a lot of attitude,” said Caito Maia, CEO and founder of Chilli Beans.
Release date and pricing
The Anitta x Chilli Beans collection becomes available on January 26. Prices start at R$199.99 in physical stores and on the brand’s e-commerce.
The launch positions customization as the main theme and highlights daily reinvention. In this manner, the brand frames the drop as a summer-focused release.
About Chilli Beans
Chilli Beans began in the late 1990s under entrepreneur Caito Maia. Today, it presents itself as the largest sunglasses-focused retail network in Latin America.
The company says it operates more than 1,000 points of sale across countries such as Brazil, Bolivia, Colombia, Peru, Chile, Mexico, and the United States, plus Portugal, Kuwait, and Thailand. In addition, it works on a fast-fashion model, releasing about 10 new designs per week.
The brand highlights its self-service optical concept and notes it has been featured as a case at Harvard Business School. Finally, it cites a 25% market share in Brazil and recognition from IBEVAR and ABF-related rankings.
About Anitta
Anitta is a Brazilian pop artist with global reach in Latin music. Nominated for the Grammy and Latin Grammy, she made history in 2022 when “Envolver” topped Spotify’s global chart.
She is also cited as the only Brazilian artist to win the MTV Video Music Awards three years in a row. In addition, she has more than 100 million social followers and was honored by Variety in 2024 for influence beyond music.