Groundbreaking deal blends New York preppy style with soccer via co-branded collections for men’s and women’s teams.
First Soccer Partnership
Tommy Hilfiger partners with Liverpool FC. Supplies official wardrobe for players and staff. Features denim and accessories.
The deal covers men’s and women’s teams. Activates on match days and campaigns. Thus, creates head-to-toe looks.
Stars and Exclusive Capsules
Players like Virgil van Dijk, Dominik Szoboszlai, and Gemma Bonner star. Merges preppy heritage with Anfield spirit. Moreover, launches co-branded capsules.
Seasonal narratives engage fans. Unfold on soccer’s biggest stages. On the other hand, convey modern style and confidence.
“Throughout my career, I’ve been inspired by sports icons, stories, and uniforms.”
Key Statements
Tommy Hilfiger highlights club heritage. Notes fans’ belief and resilience. Emphasizes pursuit of greatness.
“It’s great to see our LFC partnership with Tommy Hilfiger come to life. As players, we’re excited to see the collaboration unfold.”
Virgil van Dijk welcomes fashion-culture blend. Liverpool’s Ben Latty sees natural fit. Innovates match-day experiences.
Symbolic Anfield Reveal
Largest Tommy flag covers the pitch. Displays co-branded logo. Fabric donated to Silly Goose Foundation.
Repurposed into auction items. Supports fan-founded charity. Next, underscores shared legacy.
Brand Histories
Tommy Hilfiger inspires since 1985. Global retail sales hit $9 billion in 2024. Operates in 100 countries.
Liverpool FC, founded 1892, boasts 20 league titles. The Red Way program targets sustainability and inclusion. Ultimately, transforms communities.