2026 summer collab adds free fat bikes, beach tennis and perks at Bahia beach club.
Strategic renewal
Reserva Praia extends Almar Trancoso partnership in Bahia. Free beach activities bolster brand at prime Brazilian coast spot.
Marcel Leite, Almar founder, stresses community hub. “We aim for healthy, nature-integrated mingling.” Meanwhile, scales “Almar em Movimento” wellness.
Outdoor pursuits
Guests enjoy sand fat bikes, beach tennis, frescobol, kayaks, SUP and footvolley. Fernanda Andrade, co-founder, highlights free local access.
Handmade Reserva watercolor nods to Almar’s sea-view hut. Menu adds “Experiences” sports section. On the other hand, backs regenerative farming, artisan fishing.
Cross perks
Almar shoppers discount at Reserva Praia Trancoso store. Prime buyers get special drink at club eatery. Ian Coutinho, Reserva manager, eyes lifestyle beyond goods.
Quadrado flagship
Store marks one year in Quadrado. Premium resort wear ties to local vibe. Thus, merges product, place and peak season.
About Reserva
2004 launch under Azzas 2154 Group. Spans Reserva, Mini, Go, Praia, Ink; 84 own stores, 102 franchises. B Corp, ABVTEX, Conscious Capitalism certified.
About Almar Trancoso
2023 debut reconnects to nature. Organic grill haute cuisine, seasonal mixology. Own agroforest supports sustainable local fishing.