Catarinense resort hits 96% occupancy, record revenue and 15% higher ADR for the year.
Exceptional 2025 results
Fazzenda Park Resort, in Vale do Itajaí, closes 2025 with historic growth. Revenue rose 30% year-over-year. Moreover, average daily rate climbed 15% due to infrastructure upgrades.
Overall occupancy reached 96%, a rare feat in hospitality. This mirrors strong domestic tourism recovery. Thus, it solidifies the resort’s national leisure leadership.
Human capital and upgrades
Antonio Coradini, commercial and marketing manager, credits the team. “Sustaining 96% occupancy demands flawless operations. Our key asset was training staff for personalized service amid full capacity.” As such, it upholds Fazzenda’s warm signature.
“2025 improvements followed guest feedback. Seeing their delight in new leisure areas proves every investment enhanced our hospitality.”
The resort unveiled a larger, cozier restaurant. It also expanded leisure facilities. On the other hand, these boost family experiences and guest satisfaction.
Fidelity strategy
First-half occupancy averaged 98%. December’s Black Friday yielded over R$30 million, selling 15,000 room nights. Meanwhile, multichannel digital tactics amplify reach.
“We turned stays into memorable events. From digital strategies to on-site welcome, details build loyalty,” states Coradini. Therefore, it leads inland Santa Catarina leisure.
Above-industry performance
Figures outpace the sector. Brazilian resorts averaged 59-65% occupancy. National hospitality grew 15.9%, but Fazzenda doubled it. Thus, outdoor experience tourism drives gains.
Travelers seek nature with comfort and tech. This trend suits the all-inclusive model. However, success stems from impeccable operations.
About Fazzenda Park Resort
Over 25 years strong, Fazzenda joins FG Brazil holding. Its 2 million m² feature South Brazil’s largest heated pool at 3,000 m². Offerings include horseback riding, bikes, treetop adventures and quad trails.
Leisure spots have ping pong, billiards and foosball. Fazzendásticos team delivers shows. In this way, it provides full all-inclusive immersion.