Lecadô debuts Mates Saborizados in tangerine, passion fruit, peach and Sicilian lemon flavors, available at 31 stores.
Refreshing drinks for hot days
To celebrate summer, Lecadô introduces a new line of flavored Mates. The drinks refresh the hottest days with flavor and lightness. Options include tangerine, passion fruit, peach and Sicilian lemon, plus natural zero-sugar mate.
The beverage positions itself as a refreshing and light choice, perfect for Rio’s daily life. Served in personalized 400 ml cups for R$ 9.99, the Mates cater to those seeking natural hydration. In this way, they expand the menu with healthier alternatives.
Summer campaign across channels
To showcase the launch, Lecadô rolls out a summer campaign. It features in-store signage, social media content and influencer activations. Messaging emphasizes refreshment and ties to Rio lifestyle.
The focus targets consumers looking for natural hydration with taste. Thus, flavored Mates align with active, young audiences. The strategy boosts visibility across the network’s locations.
The drinks are now available at 31 stores and kiosks in Rio de Janeiro, Niterói and São Gonçalo. Customers can also order via sales center, WhatsApp or iFood. Full details appear on the brand’s website.
Menu expansion with quality focus
According to Ágata Russo, marketing manager, the launch enhances the menu. It also reflects commitment to customer preferences for healthier options. The new line meets long-standing demand without compromising on flavor or quality.
“Our customers always ask for healthier, refreshing drinks. Flavored Mates meet that need while keeping the taste, quality and special preparation style that define Lecadô,” says Ágata Russo.
Lecadô service
Payments accepted: Visa and Master cards, Pix and cash.
Sales center: T: (21) 3900-7228 / WhatsApp: (21) 96014-4111
Store locations: Check lecado.com.br/lojas
Lecadô stores
CENTRO: Rua do Rosário, 167.
ZONA SUL: Shopping Rio Sul, Largo do Machado (Galeria Côndor), Botafogo (Rua Voluntários da Pátria, 45) and Metrô Ipanema.
TIJUCA: Shopping Tijuca, Shopping 45 and Tijuca (Rua Santo Afonso, 320).
ZONA NORTE: Norte Shopping, Shopping Nova América, Carioca Shopping, Madureira Shopping, Méier (Rua Dias da Cruz, 111) and Ilha do Governador (Jardim Guanabara. Rua Colina, 60).
BARRA e RECREIO: Barra Shopping, Shopping Downtown, Shopping Metropolitano, Américas Shopping and Recreio Shopping.
JACAREPAGUÁ E ARREDORES: Shopping Park Jacarepaguá, Freguesia (Estrada dos Três Rios, 271/loja D), Taquara (Rua Avenida Nelson Cardoso, 1141), Vila Valqueire (Rua das Rosas, 37/loja C) and Shopping Cristal Mall (Camorim).
ZONA OESTE: Bangu Shopping, Parque Shopping Sulacap and Smart Campo Grande.
NITERÓI: Plaza Shopping and Icaraí (Rua Gavião Peixoto, 92).
SÃO GONÇALO: Partage Shopping
About Lecadô
With 44 years of history, Lecadô stands as one of Rio’s most traditional candy shops. It preserves homemade recipes using fresh ingredients from its own semi-artisanal factory. The menu features pies, rolls, puddings, jar cakes, sweets and savories.
Standouts include the bestseller chicken coxinha with cream cheese, plus mini quiches and croissants. For holidays, Lecadô launches special lines for Easter, Mother’s Day, Valentine’s Day, June Festivals, Father’s Day, Children’s Day and Christmas. The network operates 31 stores and kiosks in RJ, owned and franchised, plus presence at events and 56 Maracanã/Maracanazinho bars.